| Solving Problems or Producing Outcomes? How to deliver maximum business impact. Cal Lutheran Center for Entrepreneurship. A lot of people don’t clearly define the customer outcomes they’re trying to achieve, and consequently misunderstand their marketing agenda. This happens for two simple reasons; 1) They misunderstand their customers’ needs beyond the obvious; or 2) they misunderstand their own value to their customers. In this talk, Ginger will share the same methodology she uses with multi-billion dollar businesses to develop a marketing ‘guidance system’ that begins with identifying outcomes. See https://form.jotform.com/cluce/ESS_Nov15 |
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