Cliff Allen on Marketing

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Developing a Marketing Communications Strategy

Cliff Allen on Marketing

The marketing communications function (commonly called "marcom") has many communications tools available. Selecting effective marketing programs.

Marketing Trends for 2010 - And What to Do About Them

Cliff Allen on Marketing

Changes in how customers make purchase decisions. New technologies for communicating with customers. Spotting marketing trends.

Strategic Direction - The Core of a Strategic Marketing Plan

Cliff Allen on Marketing

Taking a long trip is like marketing. The same is true for marketing. The importantce of choosing the right strategic marketing direction. Not today.

Turning Marketing Strategy into Marketing Program Plans

Cliff Allen on Marketing

Every good strategic marketing plan includes two elements: strategic direction and plans for moving the company in the new direction.

Using Marketing Analytics in Strategic Marketing Planning

Cliff Allen on Marketing

A good marketing strategy is based on good data. Industry and market data. When your industry is growing, your company is probably growing, too.

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How to learn about social media marketing

Cliff Allen on Marketing

The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". Tony Adam, SEO Manager, Yahoo.

Get in the "Zone" with B2B Marketing Zone

Cliff Allen on Marketing

Marketing has become more and more complex as the Internet has become part of everyone's lives. Blogs have sprung up everywhere on all aspects of marketing, but it's been hard to find the really good marketing blogs, especially good blogs on B-to-B marketing.

When Good Metrics Go Bad

Cliff Allen on Marketing

The goal of marketers is usually to increase revenue, so we create metrics that help us do that. Marketing Metrics Are Everywhere.

Why Marketers Must be Better

Cliff Allen on Marketing

a lot has been written about increasing the roi of various marketing activities.

Market Research Answers the Second Question

Cliff Allen on Marketing

Every marketer has done market research, even if it's just looking at a competitor's traffic at Compete.com. But, we sometimes forget just how many ways we can use market research. Recently, I found a list of ways market research could be used that included a few I hadn't thought about. Two questions about that market come to mind: What is it?

Market Research Answers the Second Question

Cliff Allen on Marketing

Every marketer has done market research, even if it's just looking at a competitor's traffic at Compete.com. But, we sometimes forget just how many ways we can use market research. Recently, I found a list of ways market research could be used that included a few I hadn't thought about. Two questions about that market come to mind: What is it?

Keeping Up with Tech in Southern California

Cliff Allen on Marketing

Southern California is a hotbed of technology companies that are leaders in their sector. This includes MySpace, CitySearch, Ticketmaster, eHarmony, and thousands of lesser known technology companies. It's been difficult to keep up on all aspects of the technology sector in Southern California.

Keeping Up with Tech in Southern California

Cliff Allen on Marketing

Southern California is a hotbed of technology companies that are leaders in their sector. This includes MySpace, CitySearch, Ticketmaster, eHarmony, and thousands of lesser known technology companies. It's been difficult to keep up on all aspects of the technology sector in Southern California.

Keeping Up with Tech in Southern California

Cliff Allen on Marketing

Southern California is a hotbed of technology companies that are leaders in their sector. This includes MySpace, CitySearch, Ticketmaster, eHarmony, and thousands of lesser known technology companies. It's been difficult to keep up on all aspects of the technology sector in Southern California.

Are You an Analytics Leader?

Cliff Allen on Marketing

No matter how much you use marketing analytics, you could probably be doing more. And SAS, the statistics and analytics company, divides the market into eight levels of analytics. Take a look at the list to see where you are. Then, look down the list to see how to expand and improve your use of marketing analytics.

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Are You an Analytics Leader?

Cliff Allen on Marketing

No matter how much you use marketing analytics, you could probably be doing more. And SAS, the statistics and analytics company, divides the market into eight levels of analytics. Take a look at the list to see where you are. Then, look down the list to see how to expand and improve your use of marketing analytics.

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Gravity Summit Slide Presentations

Cliff Allen on Marketing

I recently mentioned that I attended the Gravity Summit one-day seminar on social media marketing. Here are slide presentations from representatives of three large brands on how they have used social media marketing: Yahoo. Sprint. Rodney Rumford , co-producer of the event.

Gravity Summit Slide Presentations

Cliff Allen on Marketing

I recently mentioned that I attended the Gravity Summit one-day seminar on social media marketing. Here are slide presentations from representatives of three large brands on how they have used social media marketing: Yahoo. Sprint. Rodney Rumford , co-producer of the event.

Gravity Summit

Cliff Allen on Marketing

Social media marketing is the current "hot" marketing technique that marketers are turning to. recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media.

Gravity Summit

Cliff Allen on Marketing

Social media marketing is the current "hot" marketing technique that marketers are turning to. recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media.

What Data Crunchers Did for Obama

Cliff Allen on Marketing

The election of President Obama was significant in many ways to many people. As marketers, it represented a continuing evolution of the use of market research data at the individual level. Political consultants have used survey statistics for a long time to help their candidate tailor campaign messages.

What Data Crunchers Did for Obama

Cliff Allen on Marketing

The election of President Obama was significant in many ways to many people. As marketers, it represented a continuing evolution of the use of market research data at the individual level. Political consultants have used survey statistics for a long time to help their candidate tailor campaign messages.

9 Marketing Trends for 2009

Cliff Allen on Marketing

While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #5: Increased use of analytics tools (e.g.,

9 Marketing Trends for 2009

Cliff Allen on Marketing

While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #5: Increased use of analytics tools (e.g.,

Marketing 2.0 Strategy

Cliff Allen on Marketing

Marketers are always looking for the next hot technique to get in front of prospective customers, which is why there is a continual shift of ad budgets to all things digital. Unfortunately, many marketers are a still a bit behind in fully understanding how to take advantage of today's digital environment to maximize revenues. sell to).

Marketing 2.0 Strategy

Cliff Allen on Marketing

Marketers are always looking for the next hot technique to get in front of prospective customers, which is why there is a continual shift of ad budgets to all things digital. Unfortunately, many marketers are a still a bit behind in fully understanding how to take advantage of today's digital environment to maximize revenues. sell to).

PR for Start-up Businesses

Cliff Allen on Marketing

Most of the discussion around the Brian Solis article on PR has been from each individual's personal perspective, instead of a general discussion of a start-up's strategic marketing plan ( [link] ). Innovative products sold into specialized target markets can benefit from pitching customer case studies to the media read by their target market.

PR for Start-up Businesses

Cliff Allen on Marketing

Most of the discussion around the Brian Solis article on PR has been from each individual's personal perspective, instead of a general discussion of a start-up's strategic marketing plan ( [link] ). Innovative products sold into specialized target markets can benefit from pitching customer case studies to the media read by their target market.

Shifting Ad Dollars to Online

Cliff Allen on Marketing

Rajesh Jain has a comprehensive review of the recent ad:tech conference. One part of his summary points out the high ROI for online advertising versus traditional advertising: In the US, there is a big mismatch between time spent online and ad dollars. This is seen as the big opportunity to dramatically grow the size of the online ad pie.

Shifting Ad Dollars to Online

Cliff Allen on Marketing

Rajesh Jain has a comprehensive review of the recent ad:tech conference. One part of his summary points out the high ROI for online advertising versus traditional advertising: In the US, there is a big mismatch between time spent online and ad dollars. This is seen as the big opportunity to dramatically grow the size of the online ad pie.

Marketing Team Productivity

Cliff Allen on Marketing

Great marketing from corporations comes from productive marketing teams that have the tools to work together no matter where they are geographically. This means that marketing teams need the best collaboration technologies available to speed interaction.

Marketing Team Productivity

Cliff Allen on Marketing

Great marketing from corporations comes from productive marketing teams that have the tools to work together no matter where they are geographically. This means that marketing teams need the best collaboration technologies available to speed interaction.

From Click to Lead to Sale

Cliff Allen on Marketing

We all know that marketing is a process -- a never ending process of generating awareness, interest, leads and, of course, sales. Periodically we need to step back and review our online marketing strategy to make sure that our day-to-day tactics are the best uses of our resources.

From Click to Lead to Sale

Cliff Allen on Marketing

We all know that marketing is a process -- a never ending process of generating awareness, interest, leads and, of course, sales. Periodically we need to step back and review our online marketing strategy to make sure that our day-to-day tactics are the best uses of our resources.

Segmenting Your Market with Web Analytics

Cliff Allen on Marketing

Market segmentation is a key technique in targeting marketing messages - and maximizing ROI. And, the use of Web analytics tools, such as Google Analytics, is making segmentation more specific and more valuable. I've written a feature article that covers the use as Web analytics tools in combination with traditional market segmentation techniques.

Segmenting Your Market with Web Analytics

Cliff Allen on Marketing

Market segmentation is a key technique in targeting marketing messages - and maximizing ROI. And, the use of Web analytics tools, such as Google Analytics, is making segmentation more specific and more valuable. I've written a feature article that covers the use as Web analytics tools in combination with traditional market segmentation techniques.

Speaking on Marketing at Startup LA

Cliff Allen on Marketing

Many people think that marketing is marketing -- that there is one approach to marketing for whichever industry or sector you sell into. They make the mistake of thinking that the consumer marketing done by large companies like P&G or Coke will work for entrepreneurial consumer companies. Not so.

Speaking on Marketing at Startup LA

Cliff Allen on Marketing

Many people think that marketing is marketing -- that there is one approach to marketing for whichever industry or sector you sell into. They make the mistake of thinking that the consumer marketing done by large companies like P&G or Coke will work for entrepreneurial consumer companies. Not so.

Survey Says: Google Analytics

Cliff Allen on Marketing

Have you wondered which Web analytics products are most popular? I was, so the August survey on my main Web site asked marketers which Web analytics product they use. Google Analytics was, of course, the most used product (69%) because it's hard to compete with "free."

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Survey Says: Google Analytics

Cliff Allen on Marketing

Have you wondered which Web analytics products are most popular? I was, so the August survey on my main Web site asked marketers which Web analytics product they use. Google Analytics was, of course, the most used product (69%) because it's hard to compete with "free."

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