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J2 Global's Ziff Davis To Buy Mashable For Around $50M, Says Report

Los Angeles-based J2 Global--via its publishing arm, Ziff Davis, is getting set to acquire online tech publication Mashable, in a deal worth around $50M, according to a report on Thursday afternoon from the Wall Street Journal. Neither J2 Global nor Mashable have yet announced the deal. The deal apparently comes after Mashable failed to raise additional funding for the company, despite a round valued at around $250M in March of 2016. In recent years, Mashable has focused mostly on popular culture, entertainment, and popular consumer technology products and services. J2 Global acquired Ziff Davis back in 2012.