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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

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CoreLogic Gives $200,000 To Financial Literacy Effort

socalTECH

CoreLogic has been helping to support Operation HOPE since 2006. Operation HOPE says it is focused on turning check cashing customers into banking customers, renters into homeowners, small business dreamers into small business owners and minimum wage workers into living wage consumers.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

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Shotgun Software Acquired By Autodesk

socalTECH

Shotgun--which was founded in 2006--was co-founded by Don Parker and Isaac Reuben. Autodesk said it will help the company accelerate solutions to its creative customers. Financial details of the acquisition were not disclosed. READ MORE>>.

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Brand Affinity Technologies Buys Printroom's Fan Photography Business

socalTECH

Printroom's Fan Photography business provides photo keepsakes -- photos on the field, sports team photo mouse pads, and more -- for the NFL, MLB, NBA, NHL, NCAA sports teams, and other customers. READ MORE>>.

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TrueCar Cuts Ties With AutoNation

socalTECH

The two cut ties after a dispute over sharing of customer information. TrueCar said it "could not make an exception" to its requirements to provide customer data for AutoNation. TrueCar and AutoNation had been working together since 2006. TrueCar said that AutoNation had represented 3.1 READ MORE>>.

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Praying to the God of Valuation

Both Sides of the Table

In those years I learned to properly build product, price products, sell products and serve customers. Between 2006–2008 I sold both companies that I had started and became a VC. I am enjoying more discussions with startups about the ROI benefits for customers who use our products rather than the coolness of our products.