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Google Googles In Marketing Experiment

socalTECH

Google Googles , the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. Tags: google goggles neven vision recognition advertising brands marketing.

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Google Goggles In Marketing Experiment

socalTECH

Google Goggles , the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. Tags: marketing brands advertising recognition vision neven goggles google.

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Material Acquires Aruliden

socalTECH

Material said that Aruliden was founded in 2006 by Rinat Aruh and Johan Liden, and serves both startups and Fortune 100 companies, with clients like Google, Bulgari, Marc Jacobs and Compass. Financial terms of the acquisition were not announced. Material is led by CEO Dave Sackman.

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Goodbye dMarc: Google Sells Radio Automation Assets

socalTECH

Google's foray into the radio automation market has finally ended this morning, as San Francisco-based WideOrbit said it has acquired Google Radio Automation and related products. The sale ends Google's ill-fated foray into radio ads, which it began in January of 2006 with the acquisition of Newport Beach-based dMarc Broadcasting.

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Google Shuts Radio Advertising Efforts

socalTECH

Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google entered the radio advertising market with the buy of Newport Beach-based dMarc Broadcasting in January of 2006.

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Why Google Fiber? Moat-widening Endeavor & Future of Computing.

Tech Zulu Event

With Fiber, Google has 2 primary objectives: 1) Billionaire celebrity investor Warren Buffet explains the first reason most eloquently: “In business, I look for economic castles protected by unbreachable moats” Fiber is a moat-widening endeavor. 2) Fiber is a means to Google’s vision of the future of computing.

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Veritone Sets Estimated IPO Pricing Range

socalTECH

The two brothers previously headed up Brand Affinity Technologies (BAT), and the Steelbergs had founded dMarc Broadcasting, which the two sold to Google in 2006 for what, at the time, was a $1.2 billion price tag. READ MORE>>.

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