Friday, January 6, 2012

Brand Affinity Technologies Raises $4.5M

Irvine-based Brand Affinity Technologies, the online advertising and celebrity sports endorsements startup headed by Ryan and Chad Steelberg, has raised $4.5M as part of an ongoing, $7.0M funding round, according to a filing from the firm this week. The firm has previously raised funding from ad pepper media international, CGI Opportunity Fund, Fulcrum Venture Capital, Miramar Venture Partners, Newport Coast Investments, and RimLight Capital. The Steelbergs are best known for selling dMarc Broadcasting to Google back in 2006, in a deal at the time worth over a billion dollars. Brand Affinity Technologies says it has over 3,750 celebrities on its platform, which is used by online sites to identify celebrities for endorsement deals. More information »