socalTECH

DECEMBER 5, 2012

Online advertising firm ValueClick said late Wednesday that it has named John Giuliani as its new President and CEO, replacing former CEO James R. Zarley served as CEO of valueClick from 1999 to May of 2007, chairman between May of 2007 to April 2010, and then back to CEO and President since April of 2010. READ MORE>>.

Advertising 140

Advertising Company Companies 140

socalTECH

MARCH 15, 2017

Los Angeles-based online advertising exchange operator Rubicon Project announced Tuesday afternoon that it has named Michael Barrett as CEO, replacing founder and CEO Frank Addante. Addante has been CEO of Rubicon Project since it was founded in 2007. Addante remains with the company as Chairman of the company. READ MORE>>.

Yahoo 113

Yahoo Advertising Report Los Angeles 113

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. I know Coull intimately, as it recently purchased RevUpNet , an online media agency which I Co-Founded with Ben Kiblinger in 2007.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

AUGUST 24, 2010

The Fox Audience Network was created in 2007 as a spinout of MySpace. Tags: myspace audience network social newtorking advertising. The move comes as FAN President, Adam Bain, is leaving the firm. Mike Jones, President of MySpace, said in a statement that the move would put it in a "great position" to leverage FAN's technology.

Networking 185

Networking Social Network News Advertising 185

socalTECH

MARCH 23, 2010

Ventura-based The Trade Desk , a new online Internet advertising exchange firm headed by AdECN co-founder Jeff Green, has raised $2.5M The Trade Desk operates an Internet advertising marketplace which uses various, in-depth data sources to better target and match advertisers and publishers. in a venture funding round.

Ventura 145

Ventura Advertising Sites Acquisition 145

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100

socalTECH

APRIL 9, 2010

Vadnais has been CEO of ValueClick since May of 2007, and was the initial angel investor in the firm. Tags: vadnais executive advertising internet valueclick. Zarley, who was most recently executive Chairman at the firm. Vadnais is also being replaced on the baord, by Martin T. READ MORE>>.

Westlake Village 150

Westlake Village Advertising Angel 150

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. I know Coull intimately, as it recently purchased RevUpNet , an online media agency which I Co-Founded with Ben Kiblinger in 2007.

Customer 133

Customer Custom Entrepreneur Advertising 133

socalTECH

OCTOBER 7, 2009

advertisers have upped their spending on paid search by almost 8 percent in Q3. Covario has been tracking paid search spending since Q1 of 2007, using data derived from 20 of its own, Fortune 500 clients. Tags: covario paid search engine advertising. READ MORE>>.

Paid Search 140

Paid Search Search Engine Optimization San Diego Advertising 140

socalTECH

JUNE 22, 2010

Green was founder of AdECN, an ad exchange purchased by Microsoft in 2007. Tags: exchange advertising acquisition desk trade. Acquisio said it manages more than $450M in ad spending for such firms as Yellow Pages Group, SEO Inc. and other firms. READ MORE>>.

PPC 165

PPC Ventura SEO Advertising 165

socalTECH

NOVEMBER 11, 2010

Business.com had been the latest success for Southern California entrepreneur Jake Weinbaum, who built the firm from a domain name into a firm with over $50M in revenues in 2007. Tags: business business.com shutdown employment jobs donnelley local search marketing yellow pages advertisement. READ MORE>>.

Santa Monica 236

Santa Monica Southern California Advertising Content 236

socalTECH

MAY 19, 2009

Santa Monica-based Business.com , which provides online directories for B2B purchasing, announced today that the firm has launched a new tool to help advertisers access pay-per-click metrics on the site. Donnelley back in 2007. Tags: business.com online advertising guide analytics. Business.com is now owned by R.H. READ MORE>>.

Santa Monica 100

Santa Monica Metrics Guide Advertising 100

socalTECH

MAY 15, 2013

Boggs helped open up Manatt''s Silicon Valley office in 1998 and San Francisco offices in 2007. Disclaimer: socalTECH has multiple sponsorship and advertising relationships with legal firms focused on high tech in Southern California, as well as many individual members of our service from those firms.). READ MORE>>.

Media 168

Media High Tech Santa Monica Southern California 168

socalTECH

MARCH 11, 2009

Burbank-based Steamboat Ventures , the venture capital arm of Disney, is one of the investors in Bay Area-based mobile games advertising firm Greystripe , which raised a $5.5M Steamboat was the lead on Greystripe's 2007 Series B funding; managing director Dan Beldy sits on Greystripe's board. Series C funding today. READ MORE>>.

Steamboat Ventures 100

Steamboat Ventures Invest Burbank Incubator 100

socalTECH

MARCH 11, 2009

Burbank-based Steamboat Ventures , the venture capital arm of Disney, is one of the investors in Bay Area-based mobile games advertising firm Greystripe , which raised a $5.5M Steamboat was the lead on Greystripe's 2007 Series B funding; managing director Dan Beldy sits on Greystripe's board. Series C funding today. READ MORE>>.

Steamboat Ventures 100

Steamboat Ventures Invest Burbank Incubator 100

socalTECH

JANUARY 25, 2017

Ad-Juster was founded in 2007, and was led by Mike Lewis. San Diego-based Ad-Juster , a developer of automated reconciliation and reporting software for the digital ad market, was recently acquired by Chinese investor Innotech Capitals. Financial details of the acquisition were not announced.

Capital 100

Capital San Diego Acquisition Report 100

SoCal Tech Calendar

OCTOBER 18, 2008

The inaugural WebbyConnect, held in October 2007, brought together over 250 Webby academy members and leaders in interactive media, entertainment, advertising, design and politics to explore the future of the Internet and emerging media. Friday, October 24, 2008 -- WebbyConnect Summit.

Entertainment 100

Entertainment Advertising Media Design 100

SoCal Tech Calendar

OCTOBER 17, 2008

The inaugural WebbyConnect, held in October 2007, brought together over 250 Webby academy members and leaders in interactive media, entertainment, advertising, design and politics to explore the future of the Internet and emerging media. Thursday, October 23, 2008 -- WebbyConnect Summit.

Entertainment 100

Entertainment Advertising Media Design 100

SoCal Tech Calendar

OCTOBER 16, 2008

The inaugural WebbyConnect, held in October 2007, brought together over 250 Webby academy members and leaders in interactive media, entertainment, advertising, design and politics to explore the future of the Internet and emerging media. Wednesday, October 22, 2008 -- WebbyConnect Summit.

Entertainment 100

Entertainment Advertising Media Design 100

socalTECH

AUGUST 13, 2009

LowFares said the search engine marketing efforts were the result of additional advertiser relationships the firm has secured in recent months. LowFares.com is managed by Greg Samson; Oversee acquired LowFares.com in January of 2007. READ MORE>>.

Oversee.net 100

Oversee.net Newsletter SoCalTech Sites 100

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. Howard Lindzon: In 2007, Fred Wilson had offered me some share in Twitter, when they were putting together their first round of venture capital investments. Thanks, and good luck!

Ideas 248

Ideas Web Startup Content 248

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

socalTECH

FEBRUARY 4, 2009

Los Angeles-based ManiaTV (www.maniatv.com) is one of the companies, having moved here in 2007 from Denver to take advantage of the local talent. We sell advertising and have been very fortunate to have the best brands advertise on our network. 90 of the top 200 brands have advertised with ManiaTV through our history.

Entertainment 100

Entertainment Advertising Hollywood Startup 100

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. We also mail checks to the advertisers every day, to make sure people get paid. Jimmy Hendricks: My background is I spent a year at Active.com in 2007 and 2008.

Platform 263

Platform Training Software Review Advertising 263

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising. Jeff Green: I started my career in online advertising, as a media buyer.

Advertising 157

Advertising Startup Media Marketing 157

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.

Custom 164

Custom Customer Advertising SEM 164

SoCal CTO

MARCH 18, 2010

My management book, Ignited, was released in 2007 and serves a guide and champion for middle managers. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market.

Startup 225

Startup Los Angeles Twiistup Social Network 225

socalTECH

SEPTEMBER 7, 2010

Zac Brandenberg: The company was founded in late 2007 by Adam and Donna Powell. They launched this business in 2007, with the concept of building another virtual world and large scale game. Zac Brandenberg: I've been in the advertising space, and in online advertising and interactive for much of the last ten years.

Beverly Hills 182

Beverly Hills Advertising Design Activity 182

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We did a successful trial in 2008. What's the experience of your management team?

Content 189

Content Screening Mobile Customer 189

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Lunsford oversaw WebSideStory’s IPO in 2004, and Limelight’s IPO in 2007.

Custom 40

Custom Customer San Diego JavaScript 40

socalTECH

MARCH 12, 2019

We're applying that same platform and are now using it for information, commerce, and advertising in vehicles. We had a new tablet we had developed back in 2007, and we were asked to come up with concepts to drive cellular usage. If you think about it, advertising is trying to get you to do two things.

Artificial Inteligence 113

Artificial Inteligence Startup Commerce Platform 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

Both Sides of the Table

JUNE 28, 2010

Founded 2007 in Boulder, CO. Operates a ‘Voice and Visual Mobile Advertising Network’ called MobileAd Xchange that delivers in-call voice advertisements and follow-up visual engagements (SMS, MMS). -Also offers premium ad campaigns to publishers by tracking reader intent, behavior, and demographics. Competitors: Google.

Venture Capital 230

Venture Capital Blogging Startup Fandango 230

Both Sides of the Table

DECEMBER 5, 2010

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. Facebook had grown stratospherically from 2004-2007 to 100 million users and was everything that MySpace wasn’t.

Social Network 297

Social Network Networking Web 2.0 Web 297