| Waterproofing a new business model: H2O Audio is Learning to Swim within its Means. MIT Enterprise Forum SD. From its fast start out the gates, H2O Audio hit the deep underwater diving market and quickly found its niche. Providing a patented way to successfully waterproof music for divers, it then moved into action water sports. By 2006, when it first presented at the MIT Enterprise Forum, it was heading into another phase of funding and growth with new products and marketing. By 2008, H2O Audio had “hit the wall.” It was over capitalized and had overspent, never fully achieving profitability. See http://www.connect.org |
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