Wednesday, February 25, 2009

Report: Online Search Terms Reflect Financial Turmoil

A study of online search terms, released this week by comScore, is finding that the turmoil in the financial market is not only taking its toll on consumer's pocketbooks, but also their online search behavior. According to the report, based on December 2008 search data, there has been a huge increase in online searches for such terms as "coupons", "unemployment", "bankruptcy", and "foreclosure". The report, which compared the total number of searches for the terms between December 2007 and December 2008, found that there was an increase of 206% in people searching for the term "unemployment", a 156% increase in people searching on the term "bankruptcy", and 247^ increase in people looking for the term "unemployment benefits" year to year. comScore is a firm that tracks online web traffic and ecommerce.