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Strategic planning: Strategies and tactics

Berkonomics

                In past insights, we explored the need for a tangible goal and strategies that are measurable as steps toward achievement of the goal.  Tactics direct each department in very specific ways.  Here are several examples of tactics from my recent experience with companies where I serve as board member. . Email readers continue here.] .

Strong strategies and tactics support your goal.

Berkonomics

 Now we’re getting organized.  There are many ways to express the roadmap for your enterprise.  One of the most popular was used by the U.S. Army late in World War II, and adopted by a number of high profile businesses such as Texas Instruments after the War.  Here are some example strategies from some of my companies over the recent years.

Map your goal and use your map.

Berkonomics

How do you compensate executives and all levels for successful accomplishments if there are no established steps toward the goal?  And how do you measure a person’s contribution to an unnamed goal?            So if you have not, create a concise map for your enterprise.  Write these steps down in any form for now. Positioning

Set a realistic goal. When reached, set another.

Berkonomics

     There’s a big difference between your vision for your company, your mission and your goal. Your vision tells the world what you want to be as you contemplate in advance how you will change the world for the better. Your mission merely states who you are and what you do. Positioning

What Makes an Entrepreneur? Four Letters: JFDI

Both Sides of the Table

You are constantly faced with decisions and there is always incomplete information.  This paralyzes most people.  Not you. Making Things Happen.

How to (re) Approach People (Advice on the Eve of LeWeb)

Both Sides of the Table

Business Etiquette Tips for dealing with VCs and Corporates at Conferences. This is part of my ongoing series with Startup Advice. Waste.

Save Your Spin for Someone Who Cares

Both Sides of the Table

Handling PR with VCs. This is part of my series on How to Raise VC but could equally be filed under Startup Advice more generally. PR is subtle. 

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Most Common Early Start-up Mistakes

Both Sides of the Table

This is part of my ongoing series “Start-up Lessons.&#  If you want to subscribe to my RSS feed please click here or to get my blog by email click here. In the Beginning … This is a very important post to me because I find myself giving this advice all the time and if you don’t follow [.].

Most Common Early Start-up Mistakes

Both Sides of the Table

This is part of my ongoing series “ Start-up Lessons. &#  If you want to subscribe to my RSS feed please click here or to get my blog by email click here. often talk with entrepreneurs who are kicking around their next idea. These periods of time can leave a founder very vulnerable in the future. Here are some lessons to avoid common traps.

3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

This is part of my ongoing series Startup Advice.  Most start-up entrepreneurs have little or no sales experience.  I know I didn’t.  Why Buy Anything?

Tips 80

Don’t Roll out the Red Carpet on the Way out the Door

Both Sides of the Table

This is part of my Startup Advice series. Before I started my first company in 1999 I worked for Andersen Consulting (now Accenture). 

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Good Judgment Comes with Experience, But Experience Comes from Bad Judgment

Both Sides of the Table

This is part of my Startup Advice series of posts. There is a folklore in Silicon Valley that you should fund first-time entrepreneurs. 

How to Deal with Skeletons in your Closet

Both Sides of the Table

This is part of my series with Advice on Raising Venture Capital. Skeletons in the Closet are these types of issues. 

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Startup Software Development – Do Your Homework Before You Develop Anything

SoCal CTO

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. The mess really comes from a developer who was willing to get started on a product that was not fully thought out. always take a very different approach in early conversations.

WTF is Traction? A 6-Step Relationship Guide to VC

Both Sides of the Table

This is part of my ongoing series “Pitching a VC&# – the outline is here. You’ve pitched several angels and VC’s.  Everybody seems to like you but nobody seems to be getting out their checkbooks.  Most of them are telling you that they just need to see a bit of traction before they’d be prepared to [.].

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WTF is Traction? A 6-Step Relationship Guide to VC

Both Sides of the Table

This is part of my ongoing series “Pitching a VC&# – the outline is here. You’ve pitched several angels and VC’s.  Everybody seems to like you but nobody seems to be getting out their checkbooks.  Most of them are telling you that they just need to see a bit of traction before they’d be prepared to invest.

Guide 60

Start-ups are all Naked in the Mirror

Both Sides of the Table

This is part of my ongoing series Startup Lessons Building companies is hard work.  I started my first company in 1999 in London at the height of the dot com craze.  We also had facilities in Dublin, Ireland where our company was initially founded. We went through the euphoria of massive exposure at the time of our [.].

Start-ups are all Naked in the Mirror

Both Sides of the Table

This is part of my ongoing series Startup Lessons. Building companies is hard work.  I started my first company in 1999 in London at the height of the dot com craze.  We also had facilities in Dublin, Ireland where our company was initially founded. Our phones rang off the hook. Our company was completely euphoric.  We drank our own Kool Aid.

Should Your Startup Have an Advisory Board?

Both Sides of the Table

This is part of my ongoing series Startup Advice.  So do advisory boards really add value?  And if you decide to have one how do you best implement it?

eLearn 2009 Presentation – Twitter Along

SoCal CTO

I'm beginning my final preparation for my presentation at eLearn 2009. As I did for my keynote at ASTD TechKnowledge in January, I'm using what I described in Twitter Conference Ideas. FYI – I'll also plan to do a wrap up over the weekend following the presentation

Who Should you Hire at a Startup?

Both Sides of the Table

Only Hire A+ People Who Punch Above Their Weight Class. This is part of my ongoing posts on  Startup Advice.  You’re stressed. Your solution?

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What Makes an Entrepreneur? (1/11) – Tenacity

Both Sides of the Table

If you haven’t spent time over there you should. So what skills does it take to be a successful entrepreneur?  Excite, Ask Jeeves and Lycos? 

Are Business Plans Still Necessary?

Both Sides of the Table

This is part of my ongoing series of posts and I need to file this one under both Raising Venture Capital and Startup Advice. craze.  wares.  RIP 2.0. 

IPO Market Surpasses 2008, 2009, According to Report

socalTECH

A new report today released by PwC finds that the market for initial public offerings (IPOs) has jumped significantly in 2010, with volumes exceeding both 2008 and 2009 levels. PwC tallied up 154 IPOs completed this year so far, raising $37.5 billion. IPO market to generate liquidity for their investors. merger acquisition exit liquidity

Bank Robber or ATM Operator?

InfoChachkie

This is a reposting of a ‘classic’ popular post. Fortune 500 CEO once told me that I was a Bank Robber. Initially, I was offended. However, once he explained what he meant, I was flattered. Bank Robber is someone who craves the thrill of the chase. They relish the role of the underdog, with the odds are stacked against them.

Layoffs Hot Keyword for Second Half of January 2009

SoCal CTO

Last month we Launched Los Angeles Tech and in the announcement we provide the Hot List for the first half of January 2009. Top for January 16, 2009 - January 31, 2009 Posts Are You Selling Online Yet? This hot list is based on various social signals of what people are writing about, reading, bookmarking, searching, etc.

Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

BCG, Bain, LEK – they’re all great), a few years at a start-up or a few years somewhere like Microsoft, Google, Amazon or Apple. 

Beware of Gym Salesman VC

Both Sides of the Table

The post is part of a series called “Pitching a VC&# – the outlines is here. You’ve been trying to raise VC for months.  But wait.

Startup Founders Should Flip Burgers

Both Sides of the Table

This is part of my ongoing series Startup Advice.  This is a story of one of the risks of venture capital. This is what happened to me. Burger?

Startup Metrics

SoCal CTO

Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. You only build what you need to prove that model.

The Best VC Meetings are Debates not Sales

Both Sides of the Table

This is part of my blog series “Pitching a VC.&#. I’ve sat through a lot of VC pitches and having been CEO of an enterprise software firm for many years I’ve also sat through many customer meetings with sales teams. There is one classic mistake that I see across both types of meetings – “the tell & [.].

VentureNet 2009

SoCal Tech Calendar

Wednesday, October 7, 2009 -- VentureNet 2009. One day. One event. One chance to see the most innovative emerging technology companies in the entire Southern California region strut their stuff. See [link] (more

SoTeC 2009

SoCal Tech Calendar

Saturday, October 17, 2009 -- SoTeC 2009. Be the value add that is so vital in today's market and learn the skills and techniques that will enable you to excel to new levels. Join a large, diversified group of individuals who are committed to achieving their goals by attending the best technology event in Southern California.

SoTeC 2009

SoCal Tech Calendar

Friday, October 16, 2009 -- SoTeC 2009. Be the value add that is so vital in today's market and learn the skills and techniques that will enable you to excel to new levels. Join a large, diversified group of individuals who are committed to achieving their goals by attending the best technology event in Southern California. See [link].

What Makes an Entrepreneur (2/10) – Street Smarts

Both Sides of the Table

If you haven’t spent time over there you should. started the series talking about what I consider the most important attribute: Tenacity. 2.

TEDMED 2009

SoCal Tech Calendar

Friday, October 30, 2009 -- TEDMED 2009. The fifth in a series created by Marc Hodosh and Richard Saul Wurman, TEDMED celebrates conversations that demonstrate the intersection and connections between all things medical and healthcare related: from personal health to public health, devices to design and Hollywood to the hospital.

TEDMED 2009

SoCal Tech Calendar

Thursday, October 29, 2009 -- TEDMED 2009. The fifth in a series created by Marc Hodosh and Richard Saul Wurman, TEDMED celebrates conversations that demonstrate the intersection and connections between all things medical and healthcare related: from personal health to public health, devices to design and Hollywood to the hospital.

TEDMED 2009

SoCal Tech Calendar

Wednesday, October 28, 2009 -- TEDMED 2009. The fifth in a series created by Marc Hodosh and Richard Saul Wurman, TEDMED celebrates conversations that demonstrate the intersection and connections between all things medical and healthcare related: from personal health to public health, devices to design and Hollywood to the hospital.

TEDMED 2009

SoCal Tech Calendar

Tuesday, October 27, 2009 -- TEDMED 2009. The fifth in a series created by Marc Hodosh and Richard Saul Wurman, TEDMED celebrates conversations that demonstrate the intersection and connections between all things medical and healthcare related: from personal health to public health, devices to design and Hollywood to the hospital.