Trending Sources

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

YouTube was not a hobby; it meant sales, it meant building customer relationships, it meant managing product inquires. YESTERDAY. Relatability.

Most Startups Should be Deer Hunters

Both Sides of the Table

Nearly all of the mistakes I made at my first company I fixed by the time of my second company. This leads to suboptimal results for all.

What Makes an Entrepreneur? Four Letters: JFDI

Both Sides of the Table

used to sit on the board of a company (for which I DID NOT invest) with a very smart and very likable CEO.  The company never JFDI.

3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

Many, many tech companies I meet start with a set of “awesome features” and present them to me (and I suspect also to customers). 

Tips 78

Most Common Early Start-up Mistakes

Both Sides of the Table

In the Beginning … This is a very important post to me because I find myself giving this advice all the time and if you don’t follow the basic advice here you can cause yourself much heartache down the line – even if your company ultimately becomes über successful. Register a company. Get customer input.

Launch to the Moon 2010, MIW style!

Eric Greenspan

My presentation began with a “moon&# themed, song-filled slideshow of the history of the company. drive a cool company car.

Start-ups are all Naked in the Mirror

Both Sides of the Table

Building companies is hard work.  I started my first company in 1999 in London at the height of the dot com craze.  We also had facilities in Dublin, Ireland where our company was initially founded. Our software wasn’t fully baked.  We hadn’t even thought about having a customer support line or who would staff it.

What Makes an Entrepreneur? (1/11) – Tenacity

Both Sides of the Table

Your customers don’t care that you went to Stanford, Harvard or MIT.  It’s just you now.  Excite, Ask Jeeves and Lycos?  An example.

Are Business Plans Still Necessary?

Both Sides of the Table

Ajax was the new buzzword and many companies went overboard.  and the subsequent acquisition sprees of companies like Google, Yahoo!,

Who Should you Hire at a Startup?

Both Sides of the Table

More likely this person who wants to work at your fledgling company is a decent performer but not a superstar.  You’re stressed. million. 

CIO 58

WTF is Traction? A 6-Step Relationship Guide to VC

Both Sides of the Table

Traction can simply mean showing that you’re making progress with customers, product development, channel partners, initial revenue as a proof point, attracting well-known angel investors, winning industry awards / recognition.  It is code word for “I’m not ready to invest for whatever reason … I need more proof.&#.

Guide 57

Startup Metrics

SoCal CTO

This is a great presentation and one that I'm going to point out to startup / early stage company CEOs. Great stuff.

Once Upon a Time in Jorts

Eric Greenspan

My presentation began with a “moon&# themed, song-filled slideshow of the history of the company. drive a cool company car.

How to Deal with Skeletons in your Closet

Both Sides of the Table

company has just filed suit against you for product patent infringement (obviously more serious). She loves a man with a great sense of humor. 

CTO 44

Bank Robber or ATM Operator?

InfoChachkie

Every year, if they figuratively “wait in line” like a good ATM customer, then the amount they can withdraw will increase slightly, in line with inflation. In addition to the characteristics noted below, you may also want to consult “ Finding an Entrepreneurial Gem in the Slag Heap of Big Dumb Company ” and “ Are You an Entrepreneur ”.

What Makes an Entrepreneur (2/10) – Street Smarts

Both Sides of the Table

You can practically hear the “voice of the customer&# when they’re presenting their concept. The company incinerated cash. 

Startup Founders Should Flip Burgers

Both Sides of the Table

This can often happen when there is a good product built but no real customer adoption yet.  The expectations of our company having raised $16.5

How to Achieve Mind Blowing Customer Service

Eric Greenspan

“Employees First, Customers Next&# is my philosophy and how we roll at Make It Work. Tags: Eric Greenspan customer service

How to Achieve Mind Blowing Customer Service

Eric Greenspan

“Employees First, Customers Next&# is my philosophy and how we roll at Make It Work. Tags: eric david greenspan customer service

Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

That’s OK.  It happens to many companies that ride the wave. 2001-2004 were very humbling but we built a real company. Yours.

Advanced Bionics, Skinit Offer Personalized Skins--for Cochlear Implants

socalTECH

Financial details of the partnership between the companies was not disclosed. READ MORE>>.

Should Founders Be Allowed to Take Money off the Table?

Both Sides of the Table

If a company has reached a level of success, has been around for a few years and you believe the company has potential to break out into a much bigger company then you should let the founders take money off of the table.  It’s that simple. The net effect for [my company] for example is we are now doing reasonably well.

.Net 27

Do your kids Google Poo?

Eric Greenspan

Of course she asked me, I’m the CEO of a leading computer services company. This seams harmless right? We’ve yet been turned down.

Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips. What do Warren Buffet, Martin Luther King, John Wayne, Walt Disney, Harry Truman and Wayne Gretzky all have in common? million. Boys To Men. Web 2.0

What Makes an Entrepreneur (4/11) – Resiliency

Both Sides of the Table

Customers are harder to sign than you want.   Any customer not willing to commit we didn’t sign.  Not lose your cool.

Developing a Marketing Communications Strategy

Cliff Allen on Marketing

Some companies in an industry might rely on paid advertising in print and online media. Developing a Customer Service Strategy. Web site.

Software Development Companies in Southern California

SoCal CTO

As part of doing that, I've had the opportunity to interact with a wide variety of different chief technical officers from different kinds of companies over those years. This is a private group of CTOs who are responsible for software development within their companies. Yes, there are some events around particular technologies.

Angel Funding Advice

Both Sides of the Table

Great companies are built by having great products. release out the door and get some customers using it, or friendly people piloting it then at least there is some validation to the product and some people to speak to about their experiences. They are people who built and sold companies and have a bit of money. How: 1.

When Should I Sell My Company

Ask the Angels

Thus your current revenue, profits, staff numbers and customer base may be irrelevant in terms of extracting the premium price. Tags: Company Creation/Operation General Company Sale Exit Strategies Tom McKaskill I’m often asked ‘When should I sell my business?”.  Look at the likes of Enron, Arthur Anderson and so on.

Do you need a Powerpoint deck for a VC meeting?

Both Sides of the Table

Don’t just ask generically about just what the firm has done but the specific companies related to the person you’re meeting with.

Deal with Your Elephant in the Room

Both Sides of the Table

Also remember, White Elephants are things that would (or could) easily be known about your company.  Issue off the table. 

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

SEM 2

Video Games Industry 2009

SoCal Tech Calendar

Thursday, February 26, 2009 -- Video Games Industry 2009. The question is not whether there is an opportunity in the video game space; rather, the issue is which one to choose. This Panel of gaming media, operational and development experts will share their views on the industry's evolution. See [link] (more

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Our new customer acquisition has grown and our costs have plummeted. Great stuff!

Why I Don’t Like Board Observers

Both Sides of the Table

The second scenario is where there are too many investors (egos?) in a company.  What exactly is a board observer? So here is the rub. 

Interview with Sean McCleese, Student of Fortune

socalTECH

An area we've been seeing a lot of companies attacking recently is tutoring and homework help. What's the story behind how you started the company? Sean McCleese: one thing we try to do, is to be open and upfront to our customers. Tell us a little a bit about the service, and what it provides? It's an eBay like feedback system.

The Best VC Meetings are Debates not Sales

Both Sides of the Table

This is part of my blog series “ Pitching a VC.&#. I’ve sat through a lot of VC pitches and having been CEO of an enterprise software firm for many years I’ve also sat through many customer meetings with sales teams. They seemed to agree with everything I said.&#. They might even like to challenge some of your assumptions.

Hiring at a Startup? Know Thy Weaknesses

Both Sides of the Table

Your company of 10 people doesn’t need 5 that are like you.  For me 3+ is usually a non starter. You’ll be fine.  Plug your holes.

Flip Flops Required

Eric Greenspan

As promised, today’s blog entry will be about our culture at Make It Work… Make It Work is a very unique company.  Nice to know.

Pour And Stir I – In Pursuit Of The Ideal Business Model

InfoChachkie

As shown at left, pour your money into a customer acquisition funnel, apply a bit of gentle stirring to generate a steady flow of mo money, mo money, mo money. The essence of the Pour and Stir model is represented by the following simple formula: The cost to acquire a customer < lifetime value of a customer.