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Cubic Names Chief Customer Officer

socalTECH

San Diego-based Cubic Corporation said this week that it has named Min Wei as the company's Senior Vice President and Chief Customer Officer. Wei has been at Cubic since 2009. READ MORE>>.

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5 Tips For Attracting Female Customers

Tech.Co

In the Harvard Business Review Female Economy 2009 report, women purchasing power was predicted to control about $28 trillion in annual global consumer spending, if not more. “Focusing on emotion is key when communicating with female customers. Most importantly, humor can get customers talking about your product or service.

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Everbridge Claims Record 2009 Growth

socalTECH

Los Angeles-based Everbridge , a provider of incident notification systems, said Thursday that the firm had record growth in 2009. The privately held firm did not disclose actual financials, or break out 2009's growth numbers, however, it said it had an average annual growth rate of over 130 percent over the last three years.

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Pitching access management on the fly, Los Angeles-based Britive raises $5.4 million

TechCrunch LA

Both Poghosyan and Gudanis have long histories in identity and access management, back in 2009 Poghosyan founded Advancive Technology Solutions, which was acquired by Optiv in 2015 to bulk up its identity access management service. The company already has over a dozen customers using its technology after launching merely two years ago.

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5 Keys to a Customer Centric Organization

SoCal Tech Calendar

Thursday, March 12, 2009 -- 5 Keys to a Customer Centric Organization. Most every company claims or believes they are customer centric, but are they really? In a recent study of 665 companies worldwide, Gartner found that less than 5 percent of businesses have successfully implemented "customer centric" approaches.

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Hidden Revenue: Mining Your Customer Base for Extra Profit

SoCal Tech Calendar

Thursday, November 5, 2009 -- Hidden Revenue: Mining Your Customer Base for Extra Profit. Many companies focus almost exclusively on bringing in new customers, leaving many profit dollars on the table. See [link] (more).

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How to Leverage the Voice of the Customer

SoCal Tech Calendar

Friday, December 4, 2009 -- The Marketing SIG Presents. Learn how to analyze customer feedback to positively impact your CRM marketing. Both large and small companies have the need to implement measurement tools for increased ROI and visibility, especially in this economy, yet many do not know how to begin.

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