Earned Media: What is it & how can it benefit or harm your brand?
From the Venture Trenches
APRIL 1, 2013
The virtues of earned media were recently highlighted at a panel hosted by Paul Bricault of Amplify and moderated by Ira Rubenstein , Executive VP of Media Marketing at Sony Pictures, as part of Amplify’s Mentor Series. The social genie is well and truly out of the bottle and brands who ignore its impact will do so at their own peril.
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