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ZAM, Sony Tie In Game Information Deal

Los Angeles-based ZAM, and San Diego-based Sony Online Entertainment announced Wednesday that the two companies have tied on a new online site focused on information from Sony's EverQuest II massively multiplayer online game. According to the two, they have launched a site which will gives users access to EverQuest II's database, including information about game items and more. ZAM--which was formerly known as Allakhazam.com--said it is venture backed by Goldman Sachs and Oak Investment Partners.