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Evolve Media Buys RealityTea.com, WebEcoist.com

socalTECH

Los Angeles-based Evolve Media Corp. , the parent firm of AtomicOnline, SheKnows, and a network of other digital media sites, announced this morning that it has acquired two sites-- RealityTea.com , focused on reality entertainment, and WebEcoist.com , a green living site. READ MORE>>.

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Break Media Launches New Game Front

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Continuing its push into original content, Los Angeles-based Break Media said today that it has launched a comprehensive redesign of Game Front , its online video game site, to add new, original editorial content, videos, and commentary to the site. READ MORE>>.

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Demand Media Files For IPO

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Santa Monica-based Demand Media , the online media firm run by Richard Rosenblatt, has finally filed for its long awaited IPO. For the year ended December 31, 2009, the firm had a net loss of $21.9M The filing indicates that the total venture capital funding by Demand Media now totals $373.75M, across four rounds of funding.

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The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. We launched it with KNX on March 21st, 2009. For one, we built a following by using Facebook and Twitter and other social networking sites. Tell no one!

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Total Beauty Relaunches BeautyRiot.com

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Los Angeles-based Total Beauty Media , the online beauty site run by Emrah Kovacoglu, said today that it has relaunched BeautyRiot.com , the celebrity hairstyle and beauty site it acquired in 2009. Total Beauty acquired BeautyRiot in March of 2009. Total Beauty acquired BeautyRiot in March of 2009.

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Insights and Opinions: Social media: You at the Helm of Your Own New Starship

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For today's Insights and Opinions article, we have a piece from Tracy Olmstead Williams, of Olmstead Williams Communications, talking about the bold new world of social media: Social Media, like Global Warming, has now left doubters behind. Brands lagging in new media shrank by 6 percent. 06 percent.

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ReachLocal Buys Daily Deals Firm DealOn.com

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ReachLocal said it would pay approximately $10M for DealOn Media LLC, which offers up local deals businesses in 18 markets across the U.S., a white labeled and co-branded deals platform, and an online exchange for trading deals with other deal sites. DealOn was founded in 2009.