Tuesday, March 31, 2009

eHarmony Launches Gay and Lesbian Web Site

Pasadena-based eHarmony has launched a gay and lesbian web site, Compatible Partners, which the firm says will help gay and lesbian singles to find long-term relationships. The site--which came about as a result of a legal settlement with the state of New Jersey--said it will use questionnaires to match users values, attitudes, personality traits, and interests. eHarmony said that pricing for Compatible Partners will be the same as eHarmony.com. eHarmony said it would launch a same-sex web site back in November of 2008, after reaching a deal with the state of New Jersey to settle charges that the firm was in violation of that state's discrimination laws. The firm had previously refused to accept gay members to its flagship site.