| Strategy to Execution in These Trying Times Speaker: Barbara Nelson from Pragmatic Marketing Good strategy helps you filter out bad tactics so you can focus on what’s most important to your long-term viability in the market. Barbara Nelson from Pragmatic Marketing will show you which activities will help you align your entire organization around a strategic vision to drive execution towards building products people want to buy. - Communicate the strategic vision to marketing, sales and development - Provide market feedback to help you adapt and improve along the way - Show leadership by bringing market expertise to the strategic planning process. See http://pdma.org/chapter_events_detail.cfm?pk_event=433 |
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