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Rubicon Project: Q2 Advertising Grows

socalTECH

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Since then, the craft of advertising online has matured from an art to a science. When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! This automated coupling of intent and content results in uber-relevancy and ultimately enhances marketers’ ROI.

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Pubcon 2010 and Your Chance to Win A Sony Bloggie

Tech Zulu Event

Pubcon 2010 and all the amazing content that we will be streaming live from our booth is here. Tags: Advertising & PR Blogging Events Pubcon Bloggie Collecta FreshDrop Lunch pubcon Pubcon 2010 Sony Wowee. The time has come! So how do you win? Visit TechZulu for full story.

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Hulu: $420M In Revenues, 1.5 Million Paying Subscribers

socalTECH

Los Angeles-based Hulu CEO Jason Kilar said Thursday afternoon that the company brought in approximately $420M in revenues in 2011, up 60 percent from 2010, and now has more than 1.5 Among other tidbits, Hulu said it saw that growth despite a soft advertising market, and now has over 1,000 brand advertisers signed up on the service.

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Pubcon 2010 Here We Come!

Tech Zulu Event

The TechZulu team is coming back to Pubcon this year from November 8-11 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Visit TechZulu for full story.

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Hulu Approaching 1M Hulu Plus Subscribers

socalTECH

The firm reported 875,000 paid Hulu Plus subscribers as of June 2011, up from less than 250,000 six months ago, in December of 2010. per month, with the remainder of the payout to content providers coming from advertising revenue. Kilar said Hulu is "on pace to approach" half a billion in revenues in 2011.

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Hulu: Nearly Half A Billion In Revenues in 2011

socalTECH

According to Kilar, it did $263M in revenues for all of 2010, with a growth in revenues of approximately 90 percent in Q1 of this year.Among other updates, Kilar said that the firm is on track to have over 1 million Hulu Plus subscribers by the end of the year. READ MORE>>.

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