When Intent And Content Align, Online Ads Suck A Whole Lot Less
InfoChachkie
MAY 14, 2012
When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! This automated coupling of intent and content results in uber-relevancy and ultimately enhances marketers’ ROI. and Overture Services. Another promising company in this space is SteelHouse.
Let's personalize your content