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The Changing Venture Landscape

Both Sides of the Table

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. Trada – Guerilla Marketing In Action.

Marketing 233
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Broadcom Targets Android Market

socalTECH

Irvine-based semiconductor maker Broadcom said today, among a number of product announcements, that it has rolled out a new platform targeted at the Android smart phone market. Broadcom said the new chip is sampling now to early access customers, with first commercial launches expected in Q1 of 2011. READ MORE>>.

Marketing 191
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International Markets

SoCal Tech Calendar

Tuesday, July 12, 2011 -- International Markets. Every company can benefit by expanding their product or service into international markets. Entering foreign markets can be a harrowing experience, though, if you don't do your homework first. Which markets should I enter? In which order? See [link] (more)

Marketing 113
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Product Camp SoCal

SoCal Tech Calendar

Saturday, October 15, 2011 -- Product Camp SoCal. ProductCamp SoCal is a free, user-driven, collaborative "unconference" for product managers and marketers in Southern California. A one-day gathering of product folks to share, present, network, learn and discuss. See [link] (more)

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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. The company says it first raised funding in 2011, and has been operating in stealth mode.

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Marketing 101: The Real Story

SoCal Tech Calendar

Tuesday, June 21, 2011 -- Marketing 101: The Real Story. We all know what marketing isor do we? What is the difference between marketing, PR and product marketing? What is the difference between marketing, PR and product marketing? Is employee appreciation a marketing function?

Marketing 113