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DigiMarCon West 2019 - Digital Marketing Conference and Exhibition

SoCal Tech Calendar

Wednesday, June 12, 2019 -- DigiMarCon West 2019 - Digital Marketing Conference and Exhibition. DigiMarCon West 2019 is your chance to. DigiMarCon West 2019 Digital Marketing Conference and Exhibition will be held from June 12th to 13th, 2019 at the luxurious Loews Santa Monica Beach Hotel in Los Angeles, California.

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TCVN Program: Customer Development

SoCal Tech Calendar

Thursday, January 24, 2019 -- TCVN Program: Customer Development. Who is your customer? Join other entrepreneurs for a detailed workshop that will give you a different perspective on how to find and keep customers. TCVN now features four educational tracks in four specific areas. See [link] (more)

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Grocery startup Mercato spilled years of data, but didn’t tell its customers

TechCrunch LA

A security lapse at online grocery delivery startup Mercato exposed tens of thousands of customer orders, TechCrunch has learned. The company fixed the data spill, but has not yet alerted its customers. Each record also had the user’s IP address of the device they used to place the order.

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Customer Discovery and Product Market Fit with Eric P. Rose, NPDP, MBA

SoCal Tech Calendar

Wednesday, May 8, 2019 -- Customer Discovery and Product Market Fit with Eric P. This talk will cover the preliminary market research work of Customer Discovery, that is to discover who would most value your proposed new product. Rose, NPDP, MBA. Precellerator.

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7 Key Strategies To Ensure Long-Term Customer Growth

Startup Professionals Musings

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends. Remember when you were a startup?

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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Pushing yourself on customers by touting features and price doesn’t work anymore. Use analytics to see why customers are buying, as well as what.

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Reflections On 2019: Peter Cowen, Sutton Capital Partners

socalTECH

With customer acquisition costs (CAC) rising significantly across most products, one company experimented with a few low-cost initiatives. Are there any technology innovations, gadgets/devices, software, that you found most interesting in 2019? However, there was a prolonged clash of egos that delayed implementation and added costs.

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