Frame Wellness Rolls Out Therapist Service

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Frame Wellness Inc., a Santa Monica-based mental health care company, has launched Frame Matching, a service that connects Angelenos with therapists.

Frame announced the launch of the service, which is hosted on the company’s website, on May 27. The company rolled out the website in early April.

“It’s a full one-stop shop for therapy,” said Frame Chief Executive Kendall Bird.

The matching service is only available in Los Angeles. The company said it aims to expand the service to San Francisco and New York at the end of this year or early next year.

Users are asked to answer 10 questions before they are matched with therapists, according to the Frame website. The questions include their reasons for seeking treatment, preferred therapist gender and preferred models of treatment, with options such as “direct feedback/advice,” “structured sessions that keep me on track,” “someone who is more passive/quiet.”

Frame will then generate six recommendations for the user who can talk to each recommended therapist in a free introductory call.

Scheduling and payments are handled through the Frame platform once the user decides on a therapist.

Users can access the matching service for free. Once they begin treatment, they pay hourly rates set by the therapists, which range from $50 to $300, according to Bird.

Frame charges therapists a $49.99 monthly membership fee to be included on the platform. Bird said the service has about 100 therapists and plans to expand that number.

The company also holds free live workshops on the platform, in which participants can listen to conversations between a therapist and a volunteer on topics such as how a crisis affects family dynamics and what therapy can offer.

Participants can log in anonymously and ask questions therapists will answer in real time, Bird said. The company will then post each session on the site.

“The service is really catered towards the larger audience of people who are curious about therapy but may not be ready to actually meet with a therapist yet,” Bird said. “We really want this tool to be a way for people to experience what therapy could be like for them and to test it out and get a sense so that they can feel more comfortable about making that decision when they match.”

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