Tuesday, September 19, 2017

mitu Snags Former Nickelodeon Head As CEO

Los Angeles-based mitu, which is developing a digital media brand specifically focused on Latino millennials, has snagged Herb Scannell, the former President of Nickelodeon, as its new CEO. Scannell was also previously co-founder and CEO of Next New Networks (sold to YouTube in 2011) and was President of BBC Worldwide North America. Beatriz Acevedo, Founder and President of mitu, has shifted into a role where she will lead all content, production, talent development and social impact efforts, according to the company. Mitu is venture backed by Upfront Ventures, WPP, Comcast, and Verizon Ventures.