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AdGreetz Powers Personalized Ads For Flipkart

Los Angeles-based personalized advertising technology developer AdGreetz has been powering personalized ads for Indian e-commerce giant Flipkart, according to AdGreetz. According to AdGreetz, which is led by Eric Frankel, has been deploying its personalized ads on YouTube, Facebook, Instagram and Google AdWords for Flipkart as part of "Big Billion Days", which AdGreetz said is the Indian equivalent of Cyber Monday in the United States. AdGreetz said the campaign delivered 100,000 plus personalized ads that used such information as a user's location, gender, device type, product interest, purchase history, and more to deliver different personalized ads to users.