Tuesday, March 20, 2018

Bumble Rejects Match Group and Tinder With Full Page Ad

Female-centric dating app developer Bumble has responded to Match Group, the parent company of LA's Tinder, calling Match a "bully" in a full page ad in the New York Times and saying it has "swiped left" on the company. Match Group just sued Bumble over patents, saying Bumble's app was identical to Tinder, after Bumble rejected Match Group's efforts to acquire the company. In its ad, Bumble said "We'll never be yours. No matter the price tag, we'll never compromise our values." Bumble's ad also told Match to "consider yourselves blocked."