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Lime Planning Retail Store In Santa Monica

In more proof that Santa Monica is, indeed, the center of the on-demand electric scooter battle, Lime, one of the many competitors in the field looks to be setting up a retail store in Santa Monica. In a job listing, lime says it will be setting up a "lifestyle brand store" in Santa Monica, which will show off its electric bicycles and scooters. It's unclear where that store might be located, however, Santa Monica is a huge location for retail shops, including along the Third Street Promenade and nearby. It's also the home market of another, competing scooter service--Bird.