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LAVA Healthcare Presents: The ins-and-outs of celebrity partnerships and how it can increase your company's value.
Date: December 17, 2019
Location: Santa Monica
LAVA Healthcare Presents: The ins-and-outs of celebrity partnerships and how it can increase your company's value. Brand endorsements from celebrities and athletes have been proven to have a powerful economic impact on stock prices (Forbes 2016). With the advent of social media, these partnerships have become more accessible to even small businesses. Learn how "influencer relationships" are formed, and the best way to maximize your ROI with invaluable information from Creative Artist Agency. Discover how to navigate generational market complexity as Millennials and Gen Z look more to digital platforms and social media for healthcare guidance. Get an inside look into Grid 110 (an accelerator in partnership with Mayor Eric Garcetti) and how diversity and community can play a vital role in maximizing brand value. See https://www.lava.org/events/lava-healthcare-presents-media-diversity-millennials-and-gen-z-how-they-impact-businesses-and-investments
More information: https://www.lava.org/events/lava-healthcare-presents-media-diversity-millennials-and-gen-z-how-they-impact-businesses-and-investments
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