Thursday, August 15, 2019

Activision Blizzard Names Entertainment Vet As CMO

Santa Monica-based Activision Blizzard has turned to a veteran of the entertainment industry to head up its marketing efforts, saying on Thursday that it has named David Messinger, a veteran of CAA, as Chief Marketing Officer (CMO). Messinger previously spent more than 15 years at sports and entertainment agency Creative Artists Agency (CAA), most recentl as co-head of CAA Marketing. According to Activision Blizzard, Messinger also served at Ticketmaster, The Walt Disney Company, and Leo Burnett Worldwide. Activision Blizzard said Messinger served such clients as The Coca-Cola Company, General Motors, Mattel, Diageo, Chipotle, and Samsung while he was at CAA.