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Rubicon Project, Telaria Move Forward On Merger Plans

Los Angeles-based advertising exchange operator Rubicon Project and advertising software developer Telaria said on Thursday afternoon that the two have filed joint proxy statement and proxies, for their previously announced stock-for-stock merger. The companies said the move comes after the U.S. Federal Trade Commission granted early termination of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 on January 14th. Rubicon Project said it now expects to have 2019 revenues of approximately $156M. Telaria said it expects 2019 revenues of approximately $68M.