Thursday, January 4, 2018

eHarmony Gets Heat For Advertising Claims In UK

Los Angeles-based eHarmony in under fire in the United Kingdom, for its use of the phrase "scientifically proven" in its advertising, according to a report today. According to the BBC, the UK's Advertising Standards Authority (ASA) has called eHarmony's advertisements in the country "misleading", saying eHarmony's service has not undergone scientifically vetted studies.