article thumbnail

The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.

article thumbnail

How Laudville Is Bringing Your Entertainment Life Together

socalTECH

We''re now in beta, and are incorporating services like iTunes, Amazon, and Hulu, and will be incorporating more (this) year. You''re trying to tackle everything from movies, to music, to books. We''ve made it so people can customize us to only turn on movies and TV, and don''t have to see anything with music and books, for example.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
article thumbnail

Why Hulu is the OPEC of Online Video

Both Sides of the Table

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. Once this new service became popular then the media companies could control the rules of distribution & advertising. So it is quite lofty to compare hulu with OPEC. Here is my case: 1.

Hulu 292
article thumbnail

The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

Chris Anderson wrote a really influential book some years ago called “ The Long Tail ” that shaped how many people think about emerging Internet markets. The book profiles markets like those for books. Now as an author you can actually publish and be able to sell only a thousand books. Even a hundred.

Media 302
article thumbnail

How to Save MySpace

Jason Nazar

It should be the next generation content/ entertainment portal that leverages millions of user profiles to more accurately provide data to advertisers on what is appealing to specific demographics. Work with the studios to have premium Hulu-ish content prominently branded and for sale. Movies – no website has more Hollywood DNA.

article thumbnail

How I Use Visualization to Drive Creativity

Both Sides of the Table

One of the books that first made me aware of the “creative brain&# was “ Drawing on the Right Side of the Brain &# by Betty Edwards. All are known creativity drivers and are covered in the book mentioned above. I did this when I talked about my metaphor that Hulu was like Opec. For others they swear by music.

Writing 356