socalTECH

JUNE 27, 2013

Santa Monica-based Gradient X , the programmatic mobile advertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster, said today that it has exited its beta.

GRP Partners 168

GRP Partners OpenX Santa Monica Advertising 168

socalTECH

JUNE 28, 2013

Los Angeles-based GumGum , which provides an in-image advertising platform for publishers, said Friday that it has added Ryan Schinman, CEO of Platinum Rye Entertainment, to its advisory board. GumGum is venture backed by NEA, GRP Partners (now Upfront Ventures), First Round Capital and Crosscut Ventures. READ MORE>>.

GRP Partners 164

GRP Partners Entertainment Hollywood Advertising 164

socalTECH

JULY 13, 2009

This morning's interview is with Mark Suster , a venture capitalist at GRP Partners (www.grpvc.com). GRP has just recently closed on a new $200M fund, and Mark has been one of the more active venture capitalists in the Los Angeles area in recent months. So we're focused on technology, and financial services.

GRP Partners 157

GRP Partners Southern California Santa Barbara Rustic Canyon 157

socalTECH

FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire.

OpenX 223

OpenX CTO Hire GRP Partners CIO 223

socalTECH

MAY 9, 2012

GumGum , the provider of in-image advertising services which is backed by GRP Partners, First Round Capital, New Enterprise Associates and Crosscut Ventures, has signed a deal with a Canadian firm, in its first deal out of the country, according to the company Wednesday. READ MORE>>.

GRP Partners 170

GRP Partners Advertising Entertainment Capital 170

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously. READ MORE>>.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

JUNE 20, 2012

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

Mobile 140

Mobile GRP Partners OpenX Advertising 140

socalTECH

OCTOBER 24, 2011

Santa Monica-based Gumgum , the celebrity image licensing and advertising firm led by Ophir Tanz, has finally disclosed its funding round. The firm has raised $7M in funding from New Enterprise Associates, GRP Partners, and First Round Capital. It's unclear if prior investor Crosscut Ventures participated in this funding.

GRP Partners 140

GRP Partners Santa Monica Conference Advertising 140

socalTECH

AUGUST 16, 2012

Los Angeles-based GumGum , the provider of in-image advertising technology, said this morning that it has named Tony Winders as its Senior Vice President of Marketing. GRP Partners, First Round Capital, New Enterprise Associates and Crosscut Ventures. GumGum is venture backed by. READ MORE>>.

Causecast 138

Causecast Marketing GRP Partners Advertising 138

socalTECH

FEBRUARY 1, 2013

The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M in a Series B funding round in October.

Content 168

Content GRP Partners Redpoint Santa Monica 168

socalTECH

NOVEMBER 23, 2012

The round was led by GRP Partners and Rincon Venture Partners. RingRevenue said that in 2012, advertisers have generated more than $200M worth of sales using its technology. RingRevenue said that in 2012, advertisers have generated more than $200M worth of sales using its technology. READ MORE>>.

Marketing 174

Marketing GRP Partners Santa Barbara Advertising 174

socalTECH

JUNE 4, 2010

Los Angeles-based Burstly , the mobile ad management firm run by Evan Rifkin, said this week that it has added SoftBank Capital and Founder Collective to its Series A funding round. investment from Rincon Venture Partners and GRP Partners. Tags: burstly softbank mobile advertising venture capital.

GRP Partners 169

GRP Partners Venture Capital Mobile Advertising 169

socalTECH

NOVEMBER 21, 2011

Santa Monica-based Gumgum , the celebrity image licensing and advertising startup headed by Ophir Tanz, has appointed a new VP of Sales, the firm told socalTECH today. Gumgum recently raised $7M in a funding from New Enterprise Associates, GRP Partners, and First Round Capital. READ MORE>>.

Sales 140

Sales GRP Partners Santa Monica SoCalTech 140

socalTECH

MARCH 30, 2010

The funding round came from GRP Partners and Rincon Ventures. Mark Suster at GRP lead the firm's investment, with Jim Andelman heading up Rincon's involvement. As part of the investment, Burstly said that it is opening up access to its advertising tools and exiting beta for its product. READ MORE>>.

Tool 157

Tool Mobile GRP Partners Advertising 157

socalTECH

MARCH 23, 2010

Santa Barbara-based RingRevenue , the pay-per-call advertising firm headed by Jason Spievak, announced today that it has named Monty Hudson as the firm's Executive Vice President of Sales. RingRevenue is backed by GRP Partners, Rincon Venture Partners, and Great Pacific Capital. READ MORE>>.

Sales 133

Sales GRP Partners Santa Barbara Advertising 133

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Burstly is venture backed by Founder Collective, GRP Partners, Rincon Venture Partners, and SoftBank Capital.

Mobile 171

Mobile CPC Services GRP Partners 171

socalTECH

JANUARY 28, 2010

According to the firms, As Seen Anywhere will provide multi-channel, pay-for-performance advertising. RingRevenue is venture backed by GRP Partners, Rincon Venture Partners, and Great Pacific Capital. Tags: ringrevenue advertising telephone. Spievak is the former CFO of Callwave. READ MORE>>.

Santa Barbara 153

Santa Barbara GRP Partners Social Media Advertising 153

socalTECH

APRIL 15, 2010

Southern California venture capital investments totaled $686.5M in 29 venture capital deals for Q1. in investments, IT services--which includes many online advertising firms--was at $35.15M in investments. Tags: venture capital financing investment quarterly moneytree nvca. received in the region in Q1 of 2009.

Southern California 208

Southern California Orange County Invest GRP Partners 208

socalTECH

MAY 11, 2010

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. The round comes from GRP Partners, Greycroft Ventures, and Matt Coffin, the founder of LowerMyBills. Tags: adly venture capital twitter advertising. READ MORE>>.

GRP Partners 154

GRP Partners SoCalTech Advertising Venture Capital 154

socalTECH

OCTOBER 8, 2010

GumGum allows publishers to use celebrity and other photos, without the usual, high cost of licensing those images from photography agencies, and allows those publishers to share advertising revenues with the owners of those photos. Tags: paparrazi photography photo celebrity internet advertising toolbar image gumgum. READ MORE>>.

GRP Partners 150

GRP Partners Internet Brands Advertising Class 150

socalTECH

JUNE 3, 2009

Santa Barbara-based RingRevenue , which is developing technology for pay-per-call, telephone affiliate advertising, has raised $3.5M in a funding from GRP Partners, Rincon Venture Partners, and Great Pacific Capital. Tags: ringrevenue venture capital call telephone affiliate advertising. READ MORE>>.

GRP Partners 100

GRP Partners Santa Barbara Advertising Venture Capital 100

socalTECH

NOVEMBER 11, 2010

According to Lehmbeck, in an interview with socalTECH, the company's software takes key specifications from products such as televisions and other consumer electronics, and applies them to ads automatically, so that instead of just advertising a big screen television an ad might contain key terms and information about those products.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

OCTOBER 16, 2009

Los Angeles-based Ad.ly , which is developing an in-stream, advertising platform for Twitter, has raised $500,000 in a funding round. The round came from GRP Partners. GRP's Mark Suster sits on the firm's board. venture capital twitter. Suster said that the seed investment for Ad.ly is lead by Sean Rad.

Seed Funding 100

Seed Funding Venture Capital GRP Partners Funding 100

Both Sides of the Table

MARCH 12, 2013

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. This is exactly the brand that GRP Partners wants to embody.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

DECEMBER 30, 2010

Earlier today, we talked with Greg Martin at Archer Venture Capital. Below, we collect the thoughts of Jim Andelman , a venture capitalist at Rincon Venture Partners. 2) Advertising in the Facebook ecosystem. What was the biggest news for you/your firm this year? 2010 was very good to us. There are lots.

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

SoCal Tech Calendar

JUNE 28, 2009

The UCLA Anderson School of Management and the German American Business Association (GABA), invite you to an exciting panel discussion with top digital media executives and venture capitalists followed by a reception at the UCLA Faculty Center. See [link].

Mobile 100

Mobile Break.com UCLA GRP Partners 100

Both Sides of the Table

JULY 1, 2010

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. led by Altos Ventures and Maverick Capital, with Larry Braitman.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

AUGUST 1, 2010

Many (Union Square Ventures, Foundry Group, True Ventures, GRP Partners, Mike Hirshland at Polaris Ventures) do it the right way – we treat it as a normal investment and we don’t have a “options&# strategy with our investment. and (Is There Really a Signaling Problem with VC Seed Funding?). Ask their strategy.

Seed Funding 298

Seed Funding Funding Venture Capital GRP Partners 298

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

MAY 19, 2010

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

SoCal CTO

JUNE 9, 2010

Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. Through advertising or direct sales, these sites harvest intent. He’d wasted a year of his life and had a pile of stock options that weren’t very interesting. Tesla is not. It's a great talk.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

FEBRUARY 15, 2011

Last year I was on Sand Hill Road in Silicon Valley meeting with one of the most prominent venture capital firms in the country. If you are talented, of course, you can get funded in any region with enough venture capital and obviously in markets outside of the Valley it is easier to get noticed and get access.

Venture Capital 313

Venture Capital Southern California Google Startup 313

Both Sides of the Table

JULY 16, 2010

One is the “denominator problem&# which says that if an LP invests X% (the denominator) into “alternative investments&# such as venture capital and if their total amount available to invest (the numerator) goes down by 30% then the amount they allocate to VC will by definition need to go down by 30% to stay the same percentage.

Venture Capital 311

Venture Capital Startup Seed Funding Rustic Canyon 311

Tech Zulu Event

SEPTEMBER 24, 2010

Mark Suster , GRP Partners. InVenture has created a market for "micro venture capital," whereby everyday investors can provide expansion capital to developing businesses. Endeavor's partners, advertisers, and publishers will reap the rewards of the company's long-standing industry relationships.

Social Media 60

Social Media Technical Review Tech Coast Angels Venture Capital 60

Tech Zulu Event

SEPTEMBER 20, 2010

Mark Suster , GRP Partners. InVenture has created a market for "micro venture capital," whereby everyday investors can provide expansion capital to developing businesses. Endeavor's partners, advertisers, and publishers will reap the rewards of the company's long-standing industry relationships.

Social Media 71

Social Media Technical Review Tech Coast Angels Mixergy 71

socalTECH

FEBRUARY 9, 2009

We brought together Peter Cowen of Groundwork Equity , Mark Suster of GRP Partners , Rick Smith of Crosscut Ventures , and Richard Yen of Saban Ventures -- all of who will be on the judging panel for the Tech Coast Angel's Fast Pitch on February 24th, to give us a their hints and tips about pitching to venture capitalists.

Tech Coast Angels 100

Tech Coast Angels Ideas Entrepreneur Invest 100

SoCal Delicious

MARCH 1, 2010

Mark Suster, a partner at GRP Partners in Los Angeles, spoke with Fastcompany.com about what makes L.A.s Sand Hill Road has so many venture capital firms and they are so large, and they have been around for so long and they are very closely coupled and tied with Stanford [University]. startup scene so hot.

Los Angeles 50

Los Angeles Company Companies Angel 50