SoCal Delicious

MARCH 1, 2010

RSS ); Why You Should Start a Company in. Los Angeles By: Laura Rich February 26, 2010 It used to be, if you were serious about starting a tech company, you went to Silicon Valley. But lets face it, when you think of Los Angeles, Internet startups are not the first things that spring to mind.

Los Angeles 50

Los Angeles Company Companies Angel 50

SoCal CTO

MARCH 18, 2010

I started out as screenwriter, went into local television, ran ad sales in the west for AOL and joined Facebook in the companies very early days. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. Example here: [link]. That’s important in my game.

Startup 225

Startup Los Angeles Twiistup Social Network 225

socalTECH

NOVEMBER 21, 2014

The company started here in 2002, and we were basically an agency. As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology. Who we are today, is an ad technology company.

Media 162

Media Advertising Startup Platform 162

socalTECH

JUNE 23, 2021

Our interview this morning is with Alex Nocifera of Los Angeles-based Field Day. If they are trying to acquire audiences and attention, for example, on the Westwide of Los Angeles or West Village, New York, we go after very acute areas and try to drive more grass root efforts, but doing it in a programmatic fashion.

Marketing 113

Marketing Los Angeles Zag Startup 113

TechCrunch LA

SEPTEMBER 6, 2018

The easiest example to grasp is arguably the Kardashian family. While the primary goal is to help grow the fan-creator relationship, Popbase is also aimed at enabling YouTubers to monetize their brand through in-app purchases and advertising around content. Popbase users can watch content with a virtual avatar of the YouTube creator.

Help 115

Help Startup Activision Media 115

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. One company which has been working on solving the Flash problem is Los Angeles-based Addroid (www.addroid.com).

Hollywood 100

Hollywood HTML Software Review Advertising 100

socalTECH

JANUARY 11, 2019

Los Angeles- and New York-based Steereo (www.steereo.com) has a new idea: partner those artists with ride sharing drivers, and pay those ride sharing drivers to play their music to the ever-changing variety of people who hop in their vehicles. That was my first time in buying and selling of digital advertising.

Startup 113

Startup Advertising Marketing Platform 113

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP -- staffed with a surprising number of Los Angeles startup vets. But, I think where we have a long term advantage is, the 600,000 advertise relationships and a strong presence with consumers.

Technical Review 223

Technical Review Glendale Advertising Google 223

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

socalTECH

SEPTEMBER 23, 2010

Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. Jay Samit: What we realized was that advertising, for the most part, isn't working for brands. Jay, thanks for the time. Ads require you to click away from what you're doing.

Advertising 185

Advertising Social Media Startup Media 185

socalTECH

SEPTEMBER 13, 2016

A new, Los Angeles-based startup, Zenvoy (www.zenvoy.com) is looking to change that, with a service that helps match professionals with one-on-one networking. We spoke with Bill Webster , Founder and COO of Zenvoy, to learn more about the company. What's the story behind the company? What is Zenvoy?

Startup 100

Startup ACG Organization Networking 100

socalTECH

NOVEMBER 13, 2015

Culver City-based Lootsie (www.lootsie.com) has createe a product which ties together those loyalty reward programs with the advertising and marketing efforts of brands, to help both those mobile developers and marketers. Our interview this morning is with Marc Mitchell , the company's CEO and co-founder, who told us more about the company.

Mobile 100

Mobile Culver City Startup Examples 100

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. GumGum is led by founder and Los Angeles native wunderkind, Ophir Tanz. The old media companies were resistant to change. Photos…the final frontier. He decided to pivot.

Advertising 98

Advertising Santa Monica Startup Content 98

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP (www.yp.com) -- staffed with a surprising number of Los Angeles startup vets. But, I think where we have a long term advantage is, the 600,000 advertise relationships and a strong presence with consumers.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

JANUARY 11, 2019

Los Angeles- and New York-based Steereo (www.steereo.com) has a new idea: partner those artists with ride sharing drivers, and pay those ride sharing drivers to play their music to the ever-changing variety of people who hop in their vehicles. That was my first time in buying and selling of digital advertising.

Startup 100

Startup Advertising Marketing Platform 100

socalTECH

NOVEMBER 15, 2011

Are you an entrepreneur hoping to startup a company in the Los Angeles area? The latest to enter the scene is Los Angeles accelerator Start Engine (www.startengine.com), which was created by Howard Marks and Paul Kessler. Are there specific kinds of companies who would apply? Howard Marks: Yes.

CTO Coach 194

CTO Coach Startup Mentor Activision 194

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. He has been blogging on a number of subjects, for example, eLearning. What is Aggregage? Robert Flynn: Yes.

Startup 162

Startup Content Advertising Sites 162

Tech.Co

NOVEMBER 23, 2015

Not only that, they’ve started launching their own companies and platforms that tout innovative ways to help millenials get in on the action. The app lets users raise money for notable nonprofits by simply watching corporate sponsored videos – aka advertisements. Most recently, I came across Givvr.

Help 97

Help Pepperdine Social Media Advertising 97

Tech Zulu Event

FEBRUARY 7, 2012

As we turn our ideas for the future into the latest startups and companies of today, there’s always a need for resources to help guide one through the process of it all. Plus it gives something tangible to be shown to potential advertisers, partners, sponsors, etc.

Resource 86

Resource Guide Entrepreneur Examples 86

socalTECH

MARCH 21, 2013

How is the changing demographic of web visitors changing how local companies operate? We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. The company's founders are previously from Overture and Yahoo! Our focus is on travel, retail and local advertisers.

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

JUNE 23, 2011

One of the firms which has been active in that area is Los Angeles-based CauseCast (www.causecast.com), run by Ryan Scott , who talked us about the company's relationship with the Huffington Post, its new efforts to provide its technology to companies interested in corporate social responsibility, and other initiatives.

Causecast 222

Causecast Startup Content Education 222

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. MarketShare recently launched a rebranding effort for the company, and is in the midst of a major hiring and expansion phase.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

JULY 18, 2012

Los Angeles-based SnapCuts (www.snapcuts.com) does just that, allow users to tap into a wide collection of clips, which can be re-mixed, combined with text, and sent to your friends. We spoke with Allison Dollar, Chief Strategy Officer at the company and member of the founding team, about what the company's service is all about.

Social Network 246

Social Network Mobile Media Examples 246

socalTECH

OCTOBER 4, 2012

Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series. We spoke with Michael Tringe , one of the startup's co-founders, to learn more about what the company is getting set to launch. That's Michael Eisner's company, and Larry Tanz is president.

Web 187

Web Content Startup Education 187

socalTECH

AUGUST 11, 2011

Towards the end of last month, Culver City-based ThinkNear (www.thinknear.com) announced a seed round of funding for its location-based mobile advertising service, with notable inclusion of such firms as IA Ventures, Google Ventures, Qualcomm Ventures, and others. I was working with big companies, trying to give them advice.

Startup 177

Startup Mobile Culver City Los Angeles 177

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). If you’re just a content company your advantages are too small to win on the web. But think of this.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. We caught up with Matthias Galica , the firm's founder, to hear more about the company.

Startup 220

Startup West Hollywood Metrics Entertainment 220

socalTECH

OCTOBER 29, 2008

Total Immersion recently moved its headquarters here to the Los Angeles area, and we caught up with Bruno to learn more about the firm, its technology, and why it moved here to LA. How did the company come about? Bruno Uzzan: When we started the company, we were two at the beginning, I was one of the co-founders.

Startup 100

Startup Advertising Los Angeles Sales 100

socalTECH

APRIL 1, 2010

Earlier this week, Los Angeles-based Burstly (www.burstly.com) announced that it had raised $1.8M You have advertising networks and mediation players, but you don't really have an ad management platform like ours. How long has the firm been around, and why did you decide to start the company? Our space is pretty young.

Startup 164

Startup Platform Advertising GRP Partners 164

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. To start out, can you describe to us where Hydra fits into the advertising network world?

Advertising 100

Advertising Beverly Hills Customer Networking 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. To start out, can you describe to us where Hydra fits into the advertising network world?

Advertising 100

Advertising Beverly Hills Customer Networking 100

socalTECH

MARCH 12, 2019

At the intersection of those two is Los Angeles-based Connected Travel (www.connectedtravel.com), the startup which is behind Honda's Drive Drive platform. We caught up with founder and CEO Bryan Biniak to hear more about the company and what Connected Travel is doing. Tell me about Connected Travel?

Artificial Inteligence 113

Artificial Inteligence Startup Commerce Platform 113

SoCal CTO

JANUARY 2, 2013

So the way I would do it is to find examples of specific startups that have grown up locally and who marketed similar to how you plan to market. Or in the case of the LinkedIn outreach: Hi John, I'm leading the marketing efforts for StartupRoar , an early-stage startup that sells to B2B advertisers. For me, I'd use LinkedIn.

CTO Coach 259

CTO Coach Mentor Startup Technical Advisors 259

socalTECH

FEBRUARY 4, 2009

The convergence of the Internet and the entertainment business has made Los Angeles a hotbed of activity in the online entertainment industry, attracting companies from all over the country interested in connecting Hollywood with the Internet. For those not familiar with ManiaTV, what does your company do?

Entertainment 100

Entertainment Advertising Hollywood Startup 100

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. For example, in Scour, you can do a search for shoes, and read comments about a specific shoe or shoe website, plus you can potentially engage users that left the comment. How is the company funded? It's pretty much been all organic.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Both Sides of the Table

JUNE 28, 2010

When he entered the industry he caught the tail end of the dot com bubble and then was immediately thrust into a 3-year period of “triage&# where VC’s had to deal with problems in portfolio companies. I shall be looking to replicate this in Los Angeles. This lasted from about 2001-2004. Total raised: $17.0mm.

Venture Capital 230

Venture Capital Blogging Startup Fandango 230