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The Future of Advertising will be Integrated

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Yet these seem to be the least effective attributes of banner advertising. Integrated Advertising. Advertisers pay for efficacy.

Jetpack Gives a Boost to Mobile and Rich Media Advertising

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Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL  valued at $4.4

Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

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But of course we also focused on making content go viral. It is absolutely MVP of advertising. Can we do 10 variants? Startup Advice

Four Advertising Platforms You Really Should Try

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Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. Native Ads.

FlxOne Announces Launch of Analytics and Optimization Platform for Real-Time Advertising

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“To maximize return on your advertising dollars, you need to take action upon those insights. Take action. Cutting edge technology.

Demand Media Applies Content Strategy To eNom

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Santa Monica-based Demand Media , the Internet content publishing company run by Richard Rosenblatt, is applying its crowdsourced content model to eNom , the domain name registrar it owns. According to eNom, it has put up a new content portal focused on the.ORG domain name, which is powered by Demand Media's creative studios.

OK Go Super Bowl Video Illustrates Collision Between Content, Technology

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startups technology music stars youtube hollywood content video bowl super okgoThe video was posted yesterday on YouTube. READ MORE>>.

Demand Media Expands Content Offerings

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Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

KidZui Launches Advertising Platform

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San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The advertising on KidClicks includes age- and gender-filtered content, must meet editorial standards, and includes ability to link to videos or other websites. READ MORE>>.

Why Twitter Analytics Is The Holy Grail For Every Content Marketer

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Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users.

ReachLocal Acquired By Gannett For $156M

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ReachLocal helps small and medium sized businesses place and buy online advertising. reachlocal online local advertising gannett merger acquisition publishing publisher contentReachLocal said Gannett would pay $4.60 per share in cash for the company. READ MORE>>.

Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011

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Advertising & PR Events News Pubcon SEO Social Media Social News pubcon PubCon 2011Other then to come hang with the TZ crew of course.

How The Promise Of Social Media Advertising Is Measuring Up For Adly

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We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

Nativo Gets $3.5M For Native Advertising Technology

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Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M in a Series A funding round, the firm announced Tuesday. Nativo''s technology revolves around inserting sponsored content into the site of publishers automatically. nativo venture capital advertising sponsored content

Content ID | Independent Music Rights

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Smaller and independent musicians, labels, and publishers would have to look elsewhere to monetize their content from YouTube. 

ZEFR Launches New Product

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ZEFR said the new product provides a "visualization" of YouTube, to allow brands to better target their digital advertising campaign.

Tastemade: Our Content Better Than Ads

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Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study

VIRURL Debuts Native Advertising Product

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Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs. VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher''s news stream. READ MORE>>.

Stocktwits Inks Content Deal With CNNMoney

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San Diego-based Stocktwits , the stock-focused, online social media site headed by Howard Lindzon, has inked a new content deal with CNNMoney , the firm said today. stocktwits cnnmoney content financial social media twitter finance blog bloggingFinancial detail fo the deal were not disclosed. READ MORE>>.

Baboo Sets Sights On Digital Marketing

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baboo startup digital marketing entertainment content hollywood brands advertisingREAD MORE>>.

TubeMogul Adds To Funding For Video Advertising

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Online video advertising firm TubeMogul , which has operations in Los Angeles, said today that it has raised $10M in the second tranche of its Series C funding. According to TubeMogul, the funding was led by SingTel Innov8, and also included Cross Creek Capital, Digital Advertising Consortium, Foundation Capital and Trinity Ventures.

Evolve Media Launches New Native Video Advertising Product

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Los Angeles-based Evolve Media reported late last night that it has launched a new, native video advertising product called INgage. Evolve Media said that the new, video solution delivers "large format" video within content, startup up when a users comes into view. evolve media native video advertising ingage READ MORE>>.

Hulu Launches 2013 AdZone For Super Bowl Ads

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videos bowl super superbowl commercial content advertising toyota adzone huluREAD MORE>>.

MobiGirl Media Targets Mobile Ads For Girls

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If you''re the developer of a mobile application targeted at young girls, how do you monetize that application? A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. READ MORE>>.

Good News For Content Creators: $5M Available From YouTube

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The good news for content creators in Hollywood and elsewhere trying to make it on the Internet: YouTube , the video sharing site owned by Google, said today that it has just launched a new program which will invest five million dollars for new content partners. Tags: content hollywood youtube video sharing

Rubicon Project: Q2 Advertising Grows

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Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content

Nativo Raises $20M For Native Advertising

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Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. nativo venture capital native advertising advertisement publishingNativo said it will use the new funding to scale its operations. READ MORE>>.

Rubicon Project Launches Mobile Video Ad Platform Out Of Beta

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Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. rubicon project video advertising market marketplaceREAD MORE>>.

FameBit Buys Refame

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Famebit said the deal will help it automate short form, video content creation on Vine, Snapchat, and Instagram. famebit refame merger acquisition scienceinc youtube influencer marketplace advertisingFinancial details of the buy were not disclosed. Refame has a reach of over 40 million people, according to the companies. READ MORE>>.

Hulu Tops 2M Subscribers, Plans New Ad Structure

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The company announced the milestone as it announced anew, advertising structure, where it says it will now only charge advertisers based on a 100 percent completion rate. Hulu said there will be no charge for the change, where advertisers will not be charged unless their advertisements have been streamed through completion.

GumGum Makes Images Profitable for Publishers

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The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos.

Tongal Hits $1M In Rewards Pool For User Generated Video

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Tongal''s online site lets users contribute to develop creative ideas for different advertising projects, starting with the idea itself, to a storyboard, and eventually a full blown commercial video. tongal user generated crowdsourced crowdsourcing crowdsource video content hollywood advertising commercial television creative

Ideas 21

OpenX Launches New Service Around Content Optimization, Ad Monetization

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Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. The firm said that publishers can use the tool to figure out what is the most valuable content on their websites. READ MORE>>.

Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

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Online content isn’t a small market, nor is it going away anytime soon. This is the wave of the future. The Mother of the Internet.”

Tongal Names Chief Marketing Officer

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Tongal offers up an online platform which helps brands, studios, and creators develop video content, including advertising and short films; the company says that it now has powered more than 1,000 campaigns. tongal chief marketing offier amanda malko executive video creative hollywood advertising crowdsourcing crowdREAD MORE>>.

Press 16

Hulu Confirms Plans For Live TV Streaming Service

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Hulu's Upfront offers up a look into Hulu's shows and business to major advertisers. live hulu television streaming cable service content hollywoodLos Angeles-based Hulu confirmed today at its Upfront event in New York that it indeed is planning to roll out a live, TV streaming service next year. READ MORE>>.

News 17

Cracked.com Launches New Advertising Format

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Cracked.com , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." cracked advertising format internet demandmedia demand contentREAD MORE>>.

Demand Media Sees Steep Drop In Content Revenues

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According to Demand Media, the drops were the result of a 24 percent decline in content and media revenue, which came despite a slight increase in traffic. The company said the drop came due to a shift away from higher CPM direct display advertising. demand media content traffic revenues READ MORE>>.

Kixer's Co-Founders On Mobile Ads and Early Exits

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Kixer develops mobile advertising software which helps publishers and connects mobile web users with apps. We saw this firsthand. READ MORE>>.

Break Ramps Branded Content, Growth

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Los Angeles-based online publisher Break Media said today that the firm has more than tripled its branded content projects this year, and expects that it will grow 18 percent this year, despite the economy. Break has been developing content series with advertisers, aiming at creating "viral" videos which get a lot of online viewers.