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The Future of Advertising will be Integrated

Both Sides of the Table

Yet these seem to be the least effective attributes of banner advertising. Integrated Advertising. Advertisers pay for efficacy.

GumGum Analyzes Sports Teams Sponsorships, Advertising


Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company says its new offering lets teams and advertisers analyze every single frame of sports coverage, to understand how the signage at sports events is appearing across live television, social media, and streaming.

Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4

Silicon Beach Report Feb. 20: Whatsapp Updates with Snapchat-Like Vanishing Content

L.A. Business Journal

WhatsApp updates with Snapchat-like vanishing content, SpaceX lands its latest Falcon 9 rocket booster, media buying on Snapchat confuses advertisers, and more

Gravity Debuts Content Personalization API


gravity myspace personalization advertising content recommendation engine softwarein a Series B funding round in October. READ MORE>>.

OK Go Super Bowl Video Illustrates Collision Between Content, Technology


startups technology music stars youtube hollywood content video bowl super okgoThe video was posted yesterday on YouTube. READ MORE>>.

KidZui Launches Advertising Platform


San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The advertising on KidClicks includes age- and gender-filtered content, must meet editorial standards, and includes ability to link to videos or other websites. READ MORE>>.

FlxOne Announces Launch of Analytics and Optimization Platform for Real-Time Advertising

Tech Zulu Event

“To maximize return on your advertising dollars, you need to take action upon those insights. Take action. Cutting edge technology.

Demand Media Expands Content Offerings


Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

NewFronts | Monetizing Digital Content [Live]

Tech Zulu Event

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more.

TubeMogul Acquired By Adobe For $540M


TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. According to Adobe, it will pay $14.00 READ MORE>>.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less


Since then, the craft of advertising online has matured from an art to a science. free weekly Infochachkie articles! and Overture Services.

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Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011

Tech Zulu Event

Advertising & PR Events News Pubcon SEO Social Media Social News pubcon PubCon 2011Other then to come hang with the TZ crew of course.

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Stocktwits Inks Content Deal With CNNMoney


San Diego-based Stocktwits , the stock-focused, online social media site headed by Howard Lindzon, has inked a new content deal with CNNMoney , the firm said today. stocktwits cnnmoney content financial social media twitter finance blog bloggingFinancial detail fo the deal were not disclosed. READ MORE>>.

ReachLocal Acquired By Gannett For $156M


ReachLocal helps small and medium sized businesses place and buy online advertising. reachlocal online local advertising gannett merger acquisition publishing publisher contentWoodland Hills-based ReachLocal is being acquired by publishing giant Gannett Co. , ReachLocal said Gannett would pay $4.60 READ MORE>>.

ZEFR Launches New Product


ZEFR said the new product provides a "visualization" of YouTube, to allow brands to better target their digital advertising campaign.

Why Twitter Analytics Is The Holy Grail For Every Content Marketer

Tech Zulu Event

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users.

Baboo Sets Sights On Digital Marketing


baboo startup digital marketing entertainment content hollywood brands advertising

Hulu Tops 2M Subscribers, Plans New Ad Structure


The company announced the milestone as it announced anew, advertising structure, where it says it will now only charge advertisers based on a 100 percent completion rate. Hulu said there will be no charge for the change, where advertisers will not be charged unless their advertisements have been streamed through completion.

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How The Promise Of Social Media Advertising Is Measuring Up For Adly


We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

Hulu Launches 2013 AdZone For Super Bowl Ads


videos bowl super superbowl commercial content advertising toyota adzone huluREAD MORE>>.

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Kixer's Co-Founders On Mobile Ads and Early Exits


Kixer develops mobile advertising software which helps publishers and connects mobile web users with apps. We saw this firsthand. READ MORE>>.

Nativo Raises $20M For Native Advertising


Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. nativo venture capital native advertising advertisement publishingNativo said it will use the new funding to scale its operations. READ MORE>>.

MobiGirl Media Targets Mobile Ads For Girls


A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. mobigirl media mobile advertising female advertise mobigirlmedia girl coppa children kids READ MORE>>.

Tastemade: Our Content Better Than Ads


Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study

VIRURL Debuts Native Advertising Product


Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs. VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher''s news stream. READ MORE>>. Launches New Advertising Format

socalTECH , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." cracked advertising format internet demandmedia demand contentREAD MORE>>.

Hulu Confirms Plans For Live TV Streaming Service


Hulu's Upfront offers up a look into Hulu's shows and business to major advertisers. live hulu television streaming cable service content hollywoodLos Angeles-based Hulu confirmed today at its Upfront event in New York that it indeed is planning to roll out a live, TV streaming service next year. READ MORE>>.

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Tongal Names Chief Marketing Officer


Tongal offers up an online platform which helps brands, studios, and creators develop video content, including advertising and short films; the company says that it now has powered more than 1,000 campaigns. tongal chief marketing offier amanda malko executive video creative hollywood advertising crowdsourcing crowdREAD MORE>>.

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Rubicon Project Launches Mobile Video Ad Platform Out Of Beta


Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. rubicon project video advertising market marketplaceREAD MORE>>.

FameBit Buys Refame


Famebit said the deal will help it automate short form, video content creation on Vine, Snapchat, and Instagram. famebit refame merger acquisition scienceinc youtube influencer marketplace advertisingFinancial details of the buy were not disclosed. Refame has a reach of over 40 million people, according to the companies. READ MORE>>.

Triton Digital Wins NRG Media


Los Angeles-based audio advertising technology developer Triton Digital announced this morning that it has been selected by radio station owner NRG Media. The software will be used for creating, managing, and syndicating content, and also running contests, surveys, and email marketing efforts. READ MORE>>.

TubeMogul Adds To Funding For Video Advertising


Online video advertising firm TubeMogul , which has operations in Los Angeles, said today that it has raised $10M in the second tranche of its Series C funding. According to TubeMogul, the funding was led by SingTel Innov8, and also included Cross Creek Capital, Digital Advertising Consortium, Foundation Capital and Trinity Ventures.

Nativo Gets $3.5M For Native Advertising Technology


Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M Nativo''s technology revolves around inserting sponsored content into the site of publishers automatically. The technique has drawn some fire for making it difficult for readers to discern between actual content and ads.

Tongal Hits $1M In Rewards Pool For User Generated Video


Tongal''s online site lets users contribute to develop creative ideas for different advertising projects, starting with the idea itself, to a storyboard, and eventually a full blown commercial video. tongal user generated crowdsourced crowdsourcing crowdsource video content hollywood advertising commercial television creative

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Evolve Media Launches New Native Video Advertising Product


Los Angeles-based Evolve Media reported late last night that it has launched a new, native video advertising product called INgage. Evolve Media said that the new, video solution delivers "large format" video within content, startup up when a users comes into view. evolve media native video advertising ingage READ MORE>>.

WebVisible Ties With Publisher Media General


Los Angeles-based WebVisible , which helps small and medium sized businesses place online advertising, said this week that it has inked a deal with newspaper and television publisher Media General. content publishing media business advertising online general webvisibleREAD MORE>>.

Demand Media Targets Food Advertisers


Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. Tags: demand media advertising food eating advertiser targeting livestrong ehow Other details on the new offering were not released.

Rubicon Project: Q2 Advertising Grows


Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content

Tongal Links With The United Talent Agency


Los Angeles-based Tongal , the online crowdsourcing site which helps brands and studios create content by tapping into a pool of creators, said Tuesday that it will be represented by the United Talent Agency (UTA). tongal united talent agency hollywood creative contentREAD MORE>>.