socalTECH

DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

Artificial Inteligence 113

Artificial Inteligence Social Media Entertainment Advertising 113

socalTECH

MARCH 6, 2013

Irvine-based Specific Media , the online advertising firm which now owns Myspace, said late Tuesday that it has named entertainment industry executive Larry Madden as its Chief Financial Officer. Madden was most recently CFO of SFX Entertainment, as well as CFO of 19 Entertainment and XIX Entertainment.

Entertainment 164

Entertainment Media High Tech Advertising 164

socalTECH

JULY 9, 2010

The good news for content creators in Hollywood and elsewhere trying to make it on the Internet: YouTube , the video sharing site owned by Google, said today that it has just launched a new program which will invest five million dollars for new content partners. Tags: content hollywood youtube video sharing.

Content 213

Content News Hollywood Sites 213

socalTECH

FEBRUARY 6, 2012

The video was just one of a number of ads filmed in the Los Angeles area for the Super Bowl, which is not unusual as its center for the entertainment and advertising industry. However, it does illustrate the increasing influence of technology and online media on entertainment, and how much the two worlds are colliding.

Van Nuys 176

Van Nuys Content Technology Entertainment 176

socalTECH

MARCH 27, 2014

Los Angeles-based entertainment news provider HitFix has launched a new video channel, which will feature both content, news, and advertising, the company said this morning. HitFix said its new HitFix Video channel delivers both original content and highly targeted advertisements, delivering 90 million monthly video streams.

News 147

News Hulu Entertainment Hollywood 147

socalTECH

JUNE 24, 2009

Los Angeles-based Big Stage Entertainment , which develops avatar creation technology for turning photos into animated, 3-D likenesses, said Wednesday that the firm has launched a new effort targeted training content creators on the firm's products. Tags: bigstage stage entertainment avatar content. READ MORE>>.

Content 100

Content Tech Coast Angels Mission Ventures Entertainment 100

Tech Zulu Event

APRIL 25, 2011

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. Matt McMahon, Fox Digital Entertainment, VP Mobile.

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Tech Zulu Event

JUNE 10, 2014

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. As the line blurs between tech and entertainment, and as Silicon Valley seeks synergy with L.A.’s One after another, tech and entertainment companies – and hybrids of the two – have taken root here. commercial real estate market.

Entertainment 108

Entertainment Santa Monica Journal Belkin 108

socalTECH

OCTOBER 13, 2010

Los Angeles-based Break Media , the online video and content firm headed by Keith Richman, said this morning that it is targeting Hispanic males with a new site, TuVez.com. According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males. READ MORE>>.

Sites 193

Sites Break.com Entertainment Content 193

socalTECH

DECEMBER 13, 2016

Santa Monica-based Tongal , the crowdsourced, marketing and advertising content firm led by Rob Salvatore, has been ramping up hiring, saying today that it has added a significant number of people this month--including three executives to its senior leadership team.

Riot Games 100

Riot Games Santa Monica Content Startup 100

Tech Zulu Event

MAY 21, 2012

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. Content partners include Discovery, CBS, Time Inc., Advertisers include Target, Kraft, Huggies, Hyundia, and more. Tickets are still available and can be purchased HERE.

Content 80

Content Silver Lake Electronic Arts THQ 80

socalTECH

JUNE 23, 2010

Los Angeles-based Break Media , the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. Among the new sites joining Break's advertising network are Justin.tv, RedOrbit.com, Spil Games, and WeGame.com.

Media 176

Media Advertising Entertainment Content 176

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

Case Study 120

Case Study Study Custom Customer 120

Tech Zulu Event

NOVEMBER 14, 2010

Join us tomorrow as TechZulu brings you the Digital LA Entertainment Apps panel live featuring speakers from Disney ABC TV, FOX, Universal, Comcast, Fandango, Mobile Roadie, etc. They'll discuss the development, content, creation, approval process, and marketing for smartphone and tablet apps (iPhone, iPad, Blackberry, Android, etc.)

Entertainment 92

Entertainment Fandango Social Media Advertising 92

socalTECH

JANUARY 8, 2020

Now, we've taken what we've learned about developing an impassioned audience, and creating content that they would find interesting in the long term, and engaging them in a different format than print, or on the web, or in the form of events and clubs that we've done before. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

socalTECH

AUGUST 1, 2013

Lootsie said the company''s rewards program is aimed at helping advertisers better connect with game players, bypassing banners and pop-ups which are disliked by gamers--and instead, offering up all kinds of rewards for player who engage with advertisers. lootsie games rewards content videogame developer advertising ingame'

Advertising 153

Advertising Entertainment Content Los Angeles 153

socalTECH

APRIL 8, 2010

Los Angeles-based Break Media , which operates a network of Internet entertainment properties focused on men, said today that it has launched its own, in-house advertising server for its ad network. Tags: break media entertainment content advertising internet server. READ MORE>>.

Media 154

Media Break.com Advertising Entertainment 154

socalTECH

FEBRUARY 27, 2013

Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The expansion came alongside the opening of a new office in Chicago.

Media 164

Media Avalon San Diego Advertising 164

socalTECH

JUNE 30, 2020

The company--best known for finding and representing the creators of viral videos--says it is seeing an uptick in interest from TV shows and commercials, as the global pandemic has slowed the entertainment industry to a halt. Jukin Media says it now represented footage from more than 50,000 people. READ MORE>>.

Media 113

Media Advertising Entertainment Los Angeles 113

socalTECH

FEBRUARY 24, 2010

Los Angeles-based Break Media said Wednesday that it is expanding the number of video advertising options the site offers. The publisher of entertainment sites aimed at men, said it has added new HD-quality options, interactive pre-roll options, and expandable video ads, among other options. READ MORE>>.

Entertainment 154

Entertainment Advertising Content Sites 154

socalTECH

DECEMBER 3, 2008

Irvine-based Blizzard Entertainment, operator of the massively multiplayer online game "World of Warcraft," has selected Microsoft's in-game advertising subsidiary Massive fors its web sites and Battle.net online game service. According to Massive, it will be the exclusive advertising service provider to Blizzard's U.S.,

Advertising 100

Advertising Web Entertainment Sites 100

socalTECH

JANUARY 4, 2013

A new, Los Angeles-based startup, Baboo is looking to help brands and marketers in the entertainment space reach consumers, and recently launched an alpha of its services. The startup, headed by Drake Sutton-Shearer, is offering up media content in exchange for micro-survey answers, to help bolster music, film, TV, sports, and gaming brands.

Marketing 219

Marketing Entertainment Content Los Angeles 219

TechCrunch LA

SEPTEMBER 6, 2018

Entertainment has changed. A new startup is seizing on an opportunity to help up-and-coming online entertainers take a leaf out of that book and grow their relationships with fans. “With Popbase, we are giving them a chance to gamify and monetize their YouTube content and personality.”

Help 115

Help Startup Activision Media 115

socalTECH

MAY 25, 2011

According to the two companies, ShopSavvy will recommend ShareSquare as its QR Code campaign creation, content management, and deep engagement analytics tool of choice, as part of a ShopSavvy program. ShareSquare provides a tool which allows companies to create 2D barcodes, and link those to online content. READ MORE>>.

Mobile 211

Mobile Tool Content Entertainment 211

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

MAY 20, 2014

The latest venture out of Los Angeles-based entertainment news site Hitfix is perfect for those with mere seconds to spend on figuring out if that latest movie is worth investing time into. The new feature features--as advertised--six second reviews of current films in a very (very) short video. Leatherman is best known as "Mr.

News 138

News Hulu Hollywood Entertainment 138

socalTECH

MARCH 24, 2010

Los Angeles-based Break Media , which operates a number of Internet media and entertainment properties focused on men, said late Tuesday evening that it has partnered with BlueKai and exelate , two firms providing online advertising data. Tags: break media content publishing advertising bluekai exelate. READ MORE>>.

Media 150

Media Break.com Advertising Entertainment 150

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

JUNE 28, 2010

Los Angeles-based HitFix , an online web site focused on entertainment news and information, has raised $1.6M Hitfix focuses on news, interviews and commentary on all aspects of entertainment. The Tech Coast Angels said that HitFix gets around one million monthly unique users, and is advertising-driven. READ MORE>>.

Tech Coast Angels 145

Tech Coast Angels Southern California News Entertainment 145

socalTECH

NOVEMBER 27, 2018

The startup--based in San Francisco--says it was founded by videogame industry veterans Jon Middleton and Pete Wanat, and is focused on interactive entertainment and specifically sports videogames. He also was founder of Massive In-Game Advertising (acquired by Microsoft in 2006), among other firms.

Capital 113

Capital Funding Santa Monica Seed Funding 113

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning.

Case Study 212

Case Study Study Social Network Advertising 212

socalTECH

JULY 27, 2010

Los Angeles-based Break Media , the online entertainment site run by Keith Richman, said today that it has launched a new, 3D video channel--and will also produce its own, original 3D series. Tags: break media content publishing hollywood. The channel will also feature other, 3D videos from across the web. READ MORE>>.

Media 178

Media Hollywood Advertising Entertainment 178

socalTECH

FEBRUARY 10, 2010

Los Angeles-based Ace Metrix , the online advertising rating and analytics firm run by Steve Goldman , has applied the firm's ad rating service to the Super Bowl XLIV ads. Tags: content advertising television bowl super metrix. READ MORE>>.

Palomar 124

Palomar Advertising Entertainment Google 124

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

Startup Professionals Musings

DECEMBER 5, 2021

Develop viral content. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs.

Marketing 139

Marketing Startup SEM Blogging 139

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. Who are your customers? It's all part of the same vision.

Paramount 187

Paramount Entertainment Hollywood Content 187