socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. READ MORE>>.

Advertising 193

Advertising Clearstone Report Content 193

TechEmpower

NOVEMBER 13, 2023

Populating them can be hard work, especially when the content needs to be just right. It means wasted advertising spend and lost goodwill. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Writing 295

socalTECH

SEPTEMBER 27, 2010

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. Tags: demand media advertising food eating advertiser targeting livestrong ehow. Other details on the new offering were not released.

Advertising 169

Advertising Demand eHow Media 169

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M Lots of those businesses wanted to get display banners, but had no content to do so. in a seed funding round.

Help 133

Help IP Content Google 133

socalTECH

JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Tags: perfect market content monetization publishing newspaper. READ MORE>>.

Content 199

Content Tool Search Engine Optimization Marketing 199

TechCrunch LA

SEPTEMBER 6, 2018

A new startup is seizing on an opportunity to help up-and-coming online entertainers take a leaf out of that book and grow their relationships with fans. “With Popbase, we are giving them a chance to gamify and monetize their YouTube content and personality.”

Help 115

Help Startup Activision Media 115

Tech.Co

OCTOBER 28, 2020

Granted, this ad channel isn't reinventing the wheel: It's still just a way to put eyeballs in front of advertisements. The post How the New Shopify-TikTok Partnership Helps Small Businesses appeared first on Tech.co. Fitting the right audience to the right product will be tricky, but the potential upside is big. 2.2% + 30c.

Help 150

Help Platform Startup Social Media 150

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. to enable content creators to reach fans in the MySpace stream. The deal was announced by Sean Pervical, Director Content Socialization for MySpace, who also runs LA technology blog Lalawag; Ad.ly

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

socalTECH

SEPTEMBER 24, 2009

Los Angeles-based Ace Metrix , which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. The service also helps companies compare the effectiveness of those ads versus ads from competitors and others.

Advertising 154

Advertising Services Palomar Content 154

socalTECH

JULY 9, 2010

The good news for content creators in Hollywood and elsewhere trying to make it on the Internet: YouTube , the video sharing site owned by Google, said today that it has just launched a new program which will invest five million dollars for new content partners. Tags: content hollywood youtube video sharing.

Content 213

Content News Hollywood Sites 213

Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. It is absolutely MVP of advertising. Or creating quizzes or games with your content.

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

Artificial Inteligence 113

Artificial Inteligence Social Media Entertainment Advertising 113

socalTECH

AUGUST 17, 2020

Indi operates an app which lets people get paid for sharing their social content, making product recommendations, and more. If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. How long has this been available?

Help 113

Help Commerce Platform Orange County 113

Berkonomics

NOVEMBER 19, 2020

I was the original investor and helped to grow GameSpy Industries, attracted to the fledgling company because of its million users each month, even though at the time there was no monetization to the traffic. Once we had what we thought was the answer, in allowing for display advertising on these sites. And the numbers were staggering.

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Taboola said the buy will help boost the company''s annualized run rate to $250M. perfect market taboola merger acquisition content advertising optimization software idealab' READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Advertising 147

Tech Zulu Event

AUGUST 19, 2013

Smaller and independent musicians, labels, and publishers would have to look elsewhere to monetize their content from YouTube. Recently, AdRev’s services are now available to smaller, indie musicians, publishers, and labels through a self-service platform called Content ID. There are two ways YouTube videos can be monetized.

Content 68

Content Advertising Platform Services 68

socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Tags: metrix advertising content analytics startup saas software. READ MORE>>.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Helping entrepreneurs succeed. Advertisers. Rely on Vistage to Help Them Grow. you had a personal board of advisors to help? professionals? learn more.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

AUGUST 26, 2019

in a seed funding round for a new, podcast advertising venture, the company said on Monday. According to Podcorn, it has launched a new, self-service platform which helps podcasters find and connect with brands for native sponsorships.

Seed Funding 100

Seed Funding Advertising Platform Los Angeles 100

socalTECH

JUNE 17, 2014

Los Angeles-based Revee , a developer of content analytics software used to help publishers understand their page yield on advertising, has raised $1M in a seed funding round. revee venture capital seed content analytics publishing publisher advertising' Source of that seed funding was not announced. READ MORE>>.

Tool 164

Tool Seed Funding Advertising Venture Capital 164

Tech Zulu Event

MAY 4, 2016

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. The team at Native Ads hope that they can help all websites remove ‘disruptive display ads’ with its innovative platform. patent, making its offering totally unique to both advertisers and audiences alike.

Advertising 40

Advertising Platform Venture Capital Content 40

socalTECH

FEBRUARY 12, 2009

Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google entered the radio advertising market with the buy of Newport Beach-based dMarc Broadcasting in January of 2006.

Advertising 100

Advertising Google Content Web 100

socalTECH

JANUARY 24, 2018

Los Angeles-based H Code Media , which operates a digital advertising company specifically aimed at reaching the U.S. According to H Code Media, the new division is a full-service content studio aimed at helping deliver "culturally relevant" content marketing campaigns to U.S. Hispanics for brands.

Media 113

Media Advertising Content Los Angeles 113

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. This automated coupling of intent and content results in uber-relevancy and ultimately enhances marketers’ ROI. The company has scaled so quickly because its platform uses vast natural language algorithms to match intent with the appropriate content.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

SEPTEMBER 27, 2016

Los Angeles-based Jukin Media said today that it has launched a new division, which will specifically aim at helping brands with their advertising and content marketing campaigns. The company said the new unit comes as a result of working with such brands and agencies as Deutsch, MullenLowe Mediahub, UPROAR, and Zebra NYC.

Media 100

Media Content Advertising Los Angeles 100

Tech Zulu Event

NOVEMBER 15, 2013

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically. Cutting edge technology. The Internet ad revenues surged to a landmark $20.1

Advertising 86

Advertising Platform Report Technology 86

socalTECH

SEPTEMBER 28, 2015

Venice, California-based ZEFR , which develops technology for helping movie studios, music labels, and others identify, claim, and manage content on YouTube, said today that it has launched a new product. ZEFR said its new BrandID Suite is aimed at brands, to help them better understand and harness the power of YouTube.

Product 100

Product Venice Advertising Content 100

socalTECH

MAY 19, 2016

Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally. READ MORE>>.

Platform 124

Platform Mobile Advertising Los Angeles 124

socalTECH

DECEMBER 12, 2012

Los Angeles-based Evolve Media Corp , which operates such sites as CraveOnline, totallyher Media, GameRevolution, and LiveOutdoors, said today that it has launched a new online advertising product. The company said its INgage product semantically maps site content and helps online advertisers reach site visitors.

Media 147

Media Product Advertising Sites 147

Tech Zulu Event

DECEMBER 4, 2014

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users. Will it be able to help brands market themselves better in social media? Will it be able to help brands market themselves better in social media? But what does this mean for marketers?

Content 93

Content Marketing Social Media Journal 93

socalTECH

MAY 17, 2017

Engage:BDR has just launched a platform which lets brands browse and discover influencers, create campaigns, and reach customers through limited time advertisements posted by those influencers. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

Advertising 183

Advertising West Hollywood Platform Content 183

socalTECH

MAY 12, 2017

We spoke with CEO Matt Levin to hear about how Donut Media is looking to speak to the Millennial car enthusiast through both its online videos as well as social content. The way we're doing that, is we are creating video content, which we distribute across social platforms. What is Donut Media? It's pretty broad.

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

AUGUST 26, 2014

Los Angeles-based Evolve Media , the parent company of CraveOnline and TotallyHer, said late last night that it is in a partnership with Moat , where Moat will help to audit the viewability of all of its properties. evolve media viewability audit totallyher craveonline advertiser advertising content' READ MORE>>.

Media 138

Media Metrics Advertising Content 138

socalTECH

JUNE 24, 2014

FameBit''s service helps match advertisers with YouTube influencers, mostly for sponsored content and endorsements within that YouTube content. video creator artist content marketplace influence influencer youtube science famebit' READ MORE>>.

Seed Funding 164

Seed Funding Incubator Content Class 164

socalTECH

AUGUST 9, 2016

Santa Monica-based Tongal , which operates an online, content crowdsourcing site focused on video, has named a Vaughan Emsley as its new Head of Strategy and Client Development. The company has driven campaigns for LEGO, Johnson & Johnson, NASA, Mattel, P&G, General Motors and many others.

Santa Monica 100

Santa Monica Content Advertising Sites 100

socalTECH

AUGUST 27, 2015

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz. READ MORE>>.

Social Media 100

Social Media Tool Media Santa Monica 100