Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Advertising money moves to the most rewarding media.

Case Study 120

Case Study Study Custom Customer 120

socalTECH

APRIL 10, 2012

San Diego-based Verve Wireless , which develops mobile publishing and advertising tools, reported today that it has hired Chris Nicotra, the former Chief Technology Officer of comScore, as its new Executive Vice President of Product and Technology. Verve said Nicotra has also served at AOL Advertising and Advertising.com.

Chief Technology Officer 150

Chief Technology Officer Technology San Diego Press 150

socalTECH

SEPTEMBER 7, 2011

Long Beach-based Cie Games , the developer of the branded, social automotive game Car Town for Facebook, said today that it has partnered with Car and Driver , the automotive magazine published by Hearst Magazines. The deal integrates awards, monthly contests, and more along with updates and features in the magazine of the game.

Long Beach 165

Long Beach Content Develop Development 165

socalTECH

MARCH 25, 2013

Los Angeles-based online entertainment, music, and advertising firm BuzzMedia is no more: it's just rebranded itself SpinMedia. The publisher, which owns such brands as Celebuzz, Sterogeom, Idolator, JustJared, and many other music-related sites, acquired longtime music magazine Spin back in July of last year.

Buzznet 170

Buzznet Anthem Redpoint Advertising 170

Both Sides of the Table

AUGUST 23, 2012

They are best known for their magazine titles such as The New Yorker, Wired, Vanity Fair and Vogue. Key moments: 16 minutes in: Transitioning magazine readers to e-formats. 11:00 Andrew on the importance of high-quality content. 15:30 How do you view the transition of your magazines to the iPad, to e-readers?

Media 285

Media Company Companies Venture Capital 285

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? But people still read, hear and see stories they can identify with, and content providers still need content.

Case Study 212

Case Study Study Social Network Advertising 212

Berkonomics

FEBRUARY 13, 2014

Once we had what we thought was the answer, in allowing for display advertising on these sites. But the competition among sites has overwhelmed available inventory of paying advertisers, greatly reducing the cost per thousand views, and making display ads no longer a preferred revenue source for marginal sites. What is the answer?

Metrics 207

Metrics Sites Advertising Web 207

socalTECH

FEBRUARY 1, 2011

In the quest to own the world of Internet content, there has been a huge amount of focus given to the world of consumer Internet content. For that reason, more and more content is going online. However, as these are relatively niche focuses, it's difficult for those content providers--often times bloggers--to build an audience.

Startup 162

Startup Content Advertising Sites 162

socalTECH

NOVEMBER 19, 2018

In a world of digital video, whats the best way to distribute and monetize that streaming video content? San Diego-based uCast Global (www.ucastglobal.com), backed by Gary Winnick, is looking to tackle that entire area of content distribution, and is led by startup veteran Dr. Kanaan Jemili.

Content 113

Content Startup Mobile Media 113

InfoChachkie

JULY 9, 2012

Other than the occasional NBA game, he consumes his video content via our iPad and Xbox. Its evolution has resulted in a new class of entertainment entrepreneur, the creators of professional YouTube content, affectionately known as YouTubers. My son is similarly unacquainted with cable TV. He is not alone. Feeding The New Networks.

Google 133

Google Develop Development Funding 133

Tech Coast Venture Network

AUGUST 11, 2015

Though each day is different, great PR involves brand planning, content curation, campaign promotion, thought leadership placement, competing for “earned” exposure, trend anticipation, social media management and so much more. As Jean-Louis Gassée once said, “Advertising is saying you’re good.

Organization 100

Organization Social Media Competition News 100

Tech Coast Venture Network

AUGUST 11, 2015

Though each day is different, great PR involves brand planning, content curation, campaign promotion, thought leadership placement, competing for “earned” exposure, trend anticipation, social media management and so much more. As Jean-Louis Gassée once said, “Advertising is saying you’re good.

Organization 100

Organization Social Media Competition News 100

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Tanz has been featured in Entrepreneur Magazine “Young Millionaires of 2011 Special Report.” Matching ads to content is what they do. from Carnegie Mellon University.

Advertising 98

Advertising Santa Monica Startup Content 98

socalTECH

APRIL 14, 2010

I started looking to sell ModernMom and do something strategic a few years ago when I saw that there was a shift in the mom space, where advertisers and brand partners were moving from targeting mass numbers of people, towards niche sites. Also, we have lots of content. It's a lot of content, but then again we have lots of sites.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Both Sides of the Table

OCTOBER 10, 2011

Each with its own head, its own financial reporting and its own content strategy, pricing strategy and marketing strategy. That extra profit will go a long way toward buying content rights for streaming plus making up for the lost customers who abort from Netflix altogether. The decision to split the businesses : 3 out of 5 stars.

Netflix 287

Netflix Custom Customer Pricing 287

socalTECH

JULY 23, 2010

That started in a very small way on ThisNext last month, when we started publishing our own content and editorial for the first time. That content reflects our focus towards women. What was it that drove you to focus on developing your own content? Those, ultimately, still drive the creation of content across the category.

Newsletter 165

Newsletter Sites Content Advertising 165

Both Sides of the Table

DECEMBER 15, 2012

I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. I mostly didn’t buy it because I’m a big content producer. And by content I mean email. It is stunning to think about the blind spots that market leaders can develop.

Email 386

Email Startup Marketing Competition 386

socalTECH

JULY 6, 2009

We're a business that has both advertising revenues and subscription, a blend of both. You also bought a surfing magazine at one point, didn't you? Jonno Wells: A couple of years back, we bought Water magazine. We had a though to market that directly, but it was just as the economy for advertising in print took a big hit.

Web 140

Web Content Mobile Sites 140

socalTECH

JUNE 5, 2012

Right now, we have this incredible power publishing tool, which allows girls to publish their own stylebooks and digital magazines. We then take that information and find trends and metadata, and all that content and sharing, and use it to drive e-commerce, and to design and manufacture apparel products.

Startup 182

Startup Commerce Design Media 182

socalTECH

JUNE 8, 2011

We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. It will become an advertising product.

Platform 263

Platform Training Software Review Advertising 263

Tech Zulu Event

OCTOBER 31, 2011

Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Mitch Joel – Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.”

Los Angeles 75

Los Angeles Angel Social Media Media 75

socalTECH

JUNE 23, 2011

Ryan Scott: Originally, we started with consumer facing content. Originally, our intent was to have consumer facing content, but as we developed our technology, we found out that we would be competing with our customer if we continued to do consumer facing content. So, we want to power any content which is actionable.

Causecast 222

Causecast Startup Content Education 222

Tech Zulu Event

MAY 7, 2011

Our daily lives are filled with advertisements of the latest and greatest technologies offering to “change the way we live.” These applications have quickly become a part of our daily lives from booking airfare, to social media, to streaming content, etc. In our instantaneous world we want content and experiences now.

Advertising 87

Advertising Content Template Technology 87

socalTECH

OCTOBER 30, 2008

to the business of script writing, and is looking to combine a free online tool for writing scripts with matching those scripts with content producers. What we've done, is we attract those writers to our site, and have a revenue model based on the content. It's basically a "wisdom-of-the-crowds" way to get content.

Content 138

Content Writing Software Review Hollywood 138

Tech Zulu Event

OCTOBER 31, 2011

Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Mitch Joel – Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.”

Los Angeles 49

Los Angeles Angel Social Media Media 49

Both Sides of the Table

MARCH 30, 2010

We know that in early April Apple will deliver the iPad, which with a larger format may have an impact on the consumption of newspapers, magazines and videos. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. The Kindle has already revolutionized book reading.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

MARCH 22, 2011

With my new firm, I plan to continue my previous track record of very deep knowledge of our industry sectors--that means not just being focused on internet and media companies, but maintaining a deep understanding of subsectors such as online games, online advertising, and mobile media. READ MORE>>.

Southern California 100

Southern California Invest Media Content 100

Startup Professionals Musings

JANUARY 12, 2013

Osmosis marketing is the hot new term for word-of-mouth advertising. As tablets are replacing magazines on your coffee table, and smart-phones are replacing portable computers, you need to make sure that your content is able to be viewed, shared, and bought on the new mobile devices. Social mobile web.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Tech Zulu Event

JANUARY 12, 2010

Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. . magazine covering telecom and broadband stories. Bambi Francisco. Founder and senior writer for GigaOm. gigaom.com. .

Twiistup 40

Twiistup Riot Games UCLA Media 40

SoCal Delicious

MAY 6, 2012

The apps can stream video, audio, news feeds, Twitter, Facebook, sell digital content, physical merchandise, and much more. Although a new company, it is already gaining momentum—being featured in European CEO, Playboy, and Da Man Magazine. In just a few minutes, anyone (no programming knowledge required) can create a mobile app.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

Both Sides of the Table

SEPTEMBER 10, 2010

The topic of whether the web is dead was kicked off by Chris Andersen of Wired Magazine in this article. The problem with AOL is that they bundled content with access and that content wasn’t really the web. Brands took out advertisements espousing their “AOL Keyword.&#. I discussed these issues in the video.

Web 300

Web HTML Google SMTP 300

SoCal Delicious

SEPTEMBER 19, 2012

Skip to primary content. Skip to secondary content. magazine and the LA Business Journal. Thanks to our advertisers. Follow PandoDaily: Search. Ten Tech Entrepreneurs Who Are Putting LA on the Map. Post navigation. ← Previous. Next → For one reason or another, people in this country tend to look down on LA.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

Tech Zulu Event

AUGUST 13, 2010

Bootstrapping development, Startup, Website content. . Entrepreneurism / Monetization Advertising, ecommerce, monetization. . Entrepreneurism / Monetization Apps, content, mobile. . Pedro Galván, Software Guru magazine. Entrepreneurism / Monetization advertising effectiveness, content distribution, monetization. .

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Both Sides of the Table

DECEMBER 5, 2010

We were looking for what I call the “6 C’s of Social Networking&# – Communications, connectedness, common experiences, content, commerce & cool experiences (fun!). They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. companies versus the Web 1.0

Social Network 318

Social Network Networking Web 2.0 Startup 318

Both Sides of the Table

FEBRUARY 12, 2017

If you ask me, I think it’s one of the companies that has led and will continue to lead the transformation of media from a lethargic print-based (newspapers, magazines) and linear based (TV) format into the most successful digital media brand of the next decade. An obvious vector for me would be software for the media industry.

Buzzfeed 210

Buzzfeed Media Content News 210