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Tastemade: Our Content Better Than Ads

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Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

Content 100
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Gravity Debuts Content Personalization API

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The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M in a Series B funding round in October.

Content 168
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Gravity Acquired By AOL For $83M

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According to AOL, it will use Gravity''s technology to create more engaging, relevant, and valuable experiences for its consumers, advertisers and publisher partners. Gravity was venture backed by August Capital, Redpoint Ventures, and Upfront Ventures, and had raised around $20.6M in total funding. READ MORE>>.

Redpoint 164
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BuzzMedia Becomes SpinMedia

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Los Angeles-based online entertainment, music, and advertising firm BuzzMedia is no more: it's just rebranded itself SpinMedia. The firm is venture backed by Anthem Ventures, Focus Ventures, Interscope, New Enterprise Associates, Redpoint Ventures, Sutter Hill Ventures, and Universal Music Group. BuzzMedia started its life as BuzzNet.

Buzznet 170
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SVnetwork Hires Bizdev VP

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Los Angeles-based SVnetwork , the brand advertising network and operator of SocialVibe, said this morning that it has named Chris Rooke as SVP of Business Development and Strategic Partnerships. SVnetwork is venture backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Venture. READ MORE>>.

Redpoint 113
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Interview with David Aronchick, Hark

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Last week, we talked with Fouad ElNaggar of Redpoint Ventures about some of the interesting companies in Southern California. Hark is backed by Redpoint, and happens to be co-founded by Fouad. Was Fouad with Redpoint at the time? David Aronchick: He was being courted very heavily be Redpoint at the time.

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Buzz Media Inks Deal with Magazine

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Buzz Media--which was formerly known as BuzzNet--is a venture backed operator of a network of pop culture, celebrity, and music-focused web content properties and blogs. According to the two, they are in a joint venture focused on digital content, marketing, and advertising. Financial terms of the deal were not disclosed.

Media 100