Social Networking (the Shorter Version) Past, Present, Future
Both Sides of the Table
DECEMBER 5, 2010
Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. When Time Warner & AOL merged it was widely feared that this would be a monopoly that would control the Internet.
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