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Southern California Investments On Uptick, Totals $686.5M For Q1

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Southern California venture capital investments totaled $686.5M According to the report, released today, Southern California investments totaled $686.5M According to the report, released today, Southern California investments totaled $686.5M Clean technology in Southern California represented $230.0M

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What Mattered in 2012: Mark Suster, GRP Partners

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For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. The most significant news for GRP Partners in 2012 was the first close of our 4th venture fund. What was the biggest news for you/your firm this year? READ MORE>>.

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MySpace, Ad.ly Link On In-Stream Advertising

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Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. helps celebrities, musicians, and other social influencers monetize their Twitter and other activity streams with advertising; the firm is backed by GRP Partners, Greycroft Partners, and LowerMyBills' Matt Coffin.

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Gradient X Snags Exec From OpenX

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Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire.

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Interview with Mark Suster, GRP Partners

socalTECH

This morning's interview is with Mark Suster , a venture capitalist at GRP Partners (www.grpvc.com). GRP has just recently closed on a new $200M fund, and Mark has been one of the more active venture capitalists in the Los Angeles area in recent months. So we're focused on technology, and financial services.

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Ad.ly Expands To Twitter Apps

socalTECH

Looking to reduce its dependence on Twitter's fickle advertising policy, Los Angeles-based Ad.ly , the Twitter advertising startup backed by Greycroft Partners and GRP Partners, said earlier this week that it has extended its platform to applications and websites. said it has launched a new platform called Ad.ly

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What Mattered in 2010: Jim Andelman, Rincon Ventures

socalTECH

All this week, we are sharing the opinions of some of the top influencers in Southern California's high tech community. 2) Advertising in the Facebook ecosystem. I've seen numerous startups revamp their entire business based on the performance of Facebook advertising vs. more traditional online marketing approaches. (3)