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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. emerge and are there any lessons to be gained about the future?

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere.

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The social Web in 2010: The emerging standards and technologies to watch

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On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 Coping with and getting value from the expanding information volume of social media.

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63 Los Angeles Entrepreneurs To Be Proud Of

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Subscribe to RSS. Subscribe to RSS. Sherman felt that helping them sort through the confusing and often misleading information about what is safe to put in, on, and around their families would be the best way to help effect change that would be good for children and also good for the planet. Idea Mensch. Thank you eMinutes.

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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

NAME Yahoo. Another client, Oracle co-founder Larry Ellison, just closed on a deal to buy ex- Yahoo. Last November, the Web-search giant opened a flashy new office in Venice to focus on engineering, sales and advertising; the company will lease close to a quarter-million square feet in the neighborhood by 2014. NAME Facebook.

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How brain-amputated developers created the social media plague

SoCal Delicious

Those crappy bots not only cost you money because they keep your server busy and increase your bandwidth bill, they actively decrease your advertising revenue because your visitors hit the back button when your page isn’t responsive due to the heavy bot traffic. Thanks in advance!