socalTECH

SEPTEMBER 27, 2010

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. Tags: demand media advertising food eating advertiser targeting livestrong ehow. Other details on the new offering were not released.

Advertising 169

Advertising Demand eHow Media 169

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Sponsoring socalTECH's Executive Moves section. Advertisers.

Southern California 113

Southern California Advertising IP Orange County 113

socalTECH

FEBRUARY 17, 2011

San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The advertising on KidClicks includes age- and gender-filtered content, must meet editorial standards, and includes ability to link to videos or other websites. READ MORE>>.

Advertising 124

Advertising Platform Electronic Arts San Diego 124

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. Similar, we also provide information on what publishers are doing.

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

MARCH 12, 2009

Irvine-based Autobytel released its quarterly results Thursday, revealing that the firm saw a 35 percent plunge in its advertising revenue, and a 23 percent drop in leads referral revenues last quarter. Tags: automobile leads information autobytel advertising automotive.

Advertising 100

Advertising .Net Activity Sites 100

socalTECH

NOVEMBER 11, 2010

According to Lehmbeck, in an interview with socalTECH, the company's software takes key specifications from products such as televisions and other consumer electronics, and applies them to ads automatically, so that instead of just advertising a big screen television an ad might contain key terms and information about those products.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

MAY 11, 2010

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. Sean Rad, founder of Ad.ly, told socalTECH that the company will be using the new funding round to scale its business, and field the impressive demand the firm has been seeing. READ MORE>>.

GRP Partners 154

GRP Partners SoCalTech Advertising Venture Capital 154

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Sponsoring socalTECH's Executive Moves section. Advertisers. Tags: sponsor advertising. Technology.

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

SEPTEMBER 15, 2008

Los Angeles-based MySpace announced a lineup of advertisers who will be sponsoring the firm's new MySpace Music site this morning, saying that it has signed four brands who will be integrated sponsors of the site. Financial impact of the ad deals was not disclosed.

Advertising 100

Advertising Sites Web Los Angeles 100

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said it will be adding support for similar campaign tools for Yahoo, MSN, Comssion Junction, and Atlas this quarter.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

SEPTEMBER 18, 2013

Irvine-based online auto information and leads site Autobytel announced Wednesday afternoon that it has invested $2.5M in AutoWeb , a new, pay-per-click automotive advertising marketplace. advertising lead content information auto strategic investment capital venture autoweb autobytel' in AutoWeb as it grows. READ MORE>>.

Invest 147

Invest Advertising Content Sites 147

socalTECH

AUGUST 26, 2014

Moat will provide Evolve Media with information on brand metrics for display and video ads, as well as information on viewability, to Evolve. evolve media viewability audit totallyher craveonline advertiser advertising content' Financial details of the deal were not disclosed. READ MORE>>.

Media 138

Media Metrics Advertising Content 138

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

NOVEMBER 7, 2013

Pasadena-based mobile advertising firm UberMedia , one of the companies out of Idealab, said Thursdya that it has named a new VP of Sales, covering the company''s Eastern Region. ubermedia sales mobile advertising network targeting executive eastern' READ MORE>>.

Sales 171

Sales Idealab Advertising Pasadena 171

socalTECH

APRIL 4, 2013

Los Angeles-based Factual has renamed its Geopulse API, its API for providing demographic data based on geolocation information, to Geopulse Context, as part of what it called a major relaunch of the program. factual geopulse software data demographic millenial media online advertising' READ MORE>>.

Advertising 173

Advertising Media Education Los Angeles 173

socalTECH

APRIL 24, 2014

Power , the unit of McGraw Hill Financial which measures consumer opinions of automotive manufacturers, said Wednesday that it has acquired digital advertising company Korrelate. power jdpower korrelate automotive information consumer sales advertising merger acquisition auto analytics software' Westlake Village-based J.D.

Westlake Village 138

Westlake Village Advertising Sales Acquisition 138

socalTECH

JUNE 27, 2013

Santa Monica-based Gradient X , the programmatic mobile advertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster, said today that it has exited its beta. READ MORE>>.

GRP Partners 168

GRP Partners OpenX Santa Monica Advertising 168

socalTECH

JULY 2, 2014

Los Angeles-based data provider Factual said Tuesday that it has partnered with Adelphic , a provider of a mobile, demand-side advertising platform aimed at agencies and brands. factual adelphic mobile advertising targeting demand geolocation geofencing' READ MORE>>.

Mobile 138

Mobile Demand Advertising Platform 138

socalTECH

APRIL 25, 2017

Los Angeles-based MomentFeed , which develops social marketing software to help multi-location, retail brands better manage the information about their local stores, has linked up with Snapchat's partner program, according to the company. READ MORE>>.

Snapchat 124

Snapchat Advertising Los Angeles Tool 124

socalTECH

FEBRUARY 26, 2014

Santa Monica-based Demand Media said this morning that it has linked up with Healthline , a provider of health information and technology, in a digital advertising partnership. According to the two, Healthline will create digital advertising solutions and represent categories on LIVESTRONG.COM, Demand Media''s health and fitness site.

Demand 124

Demand Media Santa Monica Advertising 124

socalTECH

DECEMBER 26, 2013

Santa Monica-based online car information and shopping site Edmunds.com said this week that it has launched its first ever, national television ad campaign. Edmunds.com did not say how much it is investing in the television advertising campaign. edmunds national automobile information television branding marketing commercial'

Edmunds 154

Edmunds Santa Monica Advertising Sites 154

socalTECH

MARCH 26, 2014

Irvine-based Local Corporation , the local advertising technology developer, said it has launched a new product aimed at the mobile ad market. mobile advertising corporation local' Pricing on the new product was not announced. Pricing on the new product was not announced. READ MORE>>.

Mobile 147

Mobile Product Advertising Pricing 147

socalTECH

NOVEMBER 6, 2013

Irvine-based Local Corporation said this morning that it has launched a new, pre=roll video network aimed at advertisers and publishers. The company said the new, pre-roll video network will offer advertisers access to over 350 websites, including its own Local.com site. local corporation preroll video advertising marketing exchange'

Networking 138

Networking Advertising Sites Marketing 138

socalTECH

SEPTEMBER 20, 2017

TrackStreet develops technology for monitoring brand reputation, Minimum Advertised Price (MAP) agreements, customer reviews, and similar information. Erickson was most recently Vice President of Sales for Teva North America, a division of Deckers Brands, and also has served at Timberland, Rockport and Reebok. READ MORE>>.

Sales 124

Sales Santa Barbara Software Review Technical Review 124

socalTECH

DECEMBER 11, 2009

Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Sponsoring socalTECH's Executive Moves section. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Startups Made Simple. An on-line community for entrepreneurs. Technology.

Southern California 133

Southern California IP Orange County Glendale 133

socalTECH

MAY 30, 2019

backtracks develops a podcast analytics product for audio, which helps collect behavioral information and details on the performance of podcast advertising. As a part of the funding round, Kelly Perdew, Managing General Partner of Moonshots Capital, will join the board at Backtracks.

Capital 133

Capital Seed Funding Invest Advertising 133

socalTECH

APRIL 17, 2017

Los Angeles-based private equity investor Aurora Capital Group has sold Chicago-based Market Track , a provider of advertising, e-commerce, brand protection, and other information to retailers, brands, manufacturers, and others, to private equity buyer Vista Equity Partners. Financial terms of the sale were not announced.

Equity 113

Equity Capital Marketing Commerce 113

socalTECH

AUGUST 2, 2013

Los Angeles-based Triton Digital said this week that it has partnered with targeting company Semcasting , to expand the targeting capabilities in its streaming audio advertisement exchange. Semcasting provides targeting of consumers, providing demographic information, life stage, socio-economic, and other data on users. READ MORE>>.

Advertising 147

Advertising Los Angeles Media Angel 147

socalTECH

DECEMBER 3, 2013

Smaato is tapping into the vast trove of data Factual is collecting on businesses, and combining that with demographic information to help advertisers better target audiences. factual smaato data location real time bidding advertisement' Factual is led by Gil Elbaz, and backed by Andreessen Horowitz and Index Ventures.

Advertising 157

Advertising Mobile Los Angeles Help 157

socalTECH

FEBRUARY 7, 2017

Los Angeles-based online ad marketplace operator Rubicon Project and Integral Ad Science (IAS) said on Monday that the two are in a new partnership, where they will be providing third-party viewability scores for display and video advertising. Financial details of the partnership were not announced. READ MORE>>.

Advertising 100

Advertising Los Angeles Pricing Media 100

socalTECH

NOVEMBER 3, 2010

Santa Monica-based Geodelic , the developer of mobile location information applications headed by Rahul Sonnad, has rolled a new mobile application from Clear Channel. Tags: geodelic clear channel airport location based mobile information airline iphone flysmart android phone. The two had announced the deal in August. READ MORE>>.

Clearstone 198

Clearstone Santa Monica Software Review Mobile 198

socalTECH

MAY 14, 2013

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io , which will help developers monetize their mobile apps with video advertising. beachfront builder advertising mobile development software' READ MORE>>.

Mobile 145

Mobile Burbank Advertising Tool 145

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced.

Technology 145

Technology Advertising Commerce Pricing 145

socalTECH

OCTOBER 26, 2010

Ventura-based The Trade Desk , the newest Internet advertising startup of Jeff Green, former co-founder of AdECN, said today that it has tapped an eBay vet for its new Director of Platform Solutions. Tags: trade desk tradedesk internet advertising executive ebay marketing. READ MORE>>.

Ventura 172

Ventura Advertising Social Media Platform 172

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

OpenX 159

OpenX Content Services Advertising 159

socalTECH

SEPTEMBER 25, 2017

Los Angeles-based personalized advertising technology developer AdGreetz has been powering personalized ads for Indian e-commerce giant Flipkart , according to AdGreetz. READ MORE>>.

Commerce 124

Commerce Google Advertising Los Angeles 124

socalTECH

JULY 19, 2017

Los Angeles-based AdGreetz , the developer of personalized advertising technology which incorporates a viewer's name and other personal information into video and interactive ads, is powering a new campaign for Sony Pictures Home Entertainment on the upcoming Smurfs: The Lost Village release.

Entertainment 113

Entertainment Advertising Los Angeles Technology 113