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Yahoo Confirms Ross Levinsohn Hire

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Internet portal Yahoo confirmed Wednesday afternoon that it has hired Ross Levinsohn , former head of Fox Interactive Media, and current venture capitalist at Fuse Capital, as its new Executive Vice President of Americas. Tags: yahoo ross levinsohn executive media content. News of the hiring was first reported by AllThingsD.

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New Owner Looks To Sell Tsavo Media, Sees Yahoo Penalty Fees

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The new owner of former Los Angeles startup Tsavo Media , Canadian-firm Cyberplex , said today that it is looking for "strategic alternatives" for the unit of the firm, after a fiasco involving Yahoo's traffic quality reporting system. Cyberplex said that Tsavo Media was informed that it will be required to pay Yahoo approximately $4.8

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. Not necessarily in the shopping mindset.

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DivX Sues Yahoo

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San Diego-based DivX said Thursday that it has filed a lawsuit against Yahoo! for breach of contract, after Yahoo notified the firm that it intends to breach its two-year advertising services agreement with DivX.

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Ross Levinsohn leaves Yahoo

Tech Zulu Event

Ross Levinsohn the then interim CEO has today left Yahoo. Levinsohn has left Yahoo and has not revealed his next task yet. He leaves after the Yahoo board chose Marissa Mayer as new CEO by passing him again. I am proud of Yahoo. I wanted to let you know that my time at Yahoo has come to an end. His compensation.

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magnify360 Launches Advertising Optimization Tool

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Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said it will be adding support for similar campaign tools for Yahoo, MSN, Comssion Junction, and Atlas this quarter.

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DataPop Gets $1.7M

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Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! Tags: datapop venture capital search marketing advertising overture yahoo.

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