socalTECH

MARCH 15, 2010

Los Angeles-based Demand Media , the online media venture of Richard Rosenblatt, announced Monday afternoon that it has hired on Joanne Bradford, most recently Yahoo's SVP of U.S. According to Demand, Bradford will oversee brand advertisers on the firm's top 20 owned and operated web sites. Bradford reports to Rosenblatt.

Yahoo 113

Yahoo Demand Media Advertising 113

socalTECH

FEBRUARY 6, 2012

The new owner of former Los Angeles startup Tsavo Media , Canadian-firm Cyberplex , said today that it is looking for "strategic alternatives" for the unit of the firm, after a fiasco involving Yahoo's traffic quality reporting system. million, due to Yahoo's indication that Tsavo was sending it "low quality" traffic.

Tsavo 150

Tsavo Yahoo Media Report 150

socalTECH

DECEMBER 14, 2018

Los Angeles-based fintech startup FastPay , which offers up faster access to advertising revenue for media companies, said this week that it has named Michael Wehner as its General Manager and Senior Vice President of Payments. FastPay says that Wehner will be based in New York City. READ MORE>>.

IBM 154

IBM IBM Yahoo Advertising 154

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

MAY 18, 2017

Los Angeles-based advertising software developer SteelHouse announced on Thursday that it has named Ross Levinsohn, the former CEO of Yahoo!, Levinsohn, who is a well known advisor and investor in the digital media and technology market, has previously served as CEO of Yahoo!, to its board of directors.

Yahoo 124

Yahoo Hulu Media News 124

socalTECH

NOVEMBER 20, 2017

Los Angeles-based advertising technology developer The Trade Desk said today that it has named Susan Vobejda as its new Chief Marketing Officer. Vobejda also had served as GM of Bloomberg's Media Distribution division, and had been at Yahoo, Gap Inc., and Walmart.com. and Walmart.com. READ MORE>>.

Marketing 124

Marketing Ventura Yahoo Advertising 124

socalTECH

MAY 3, 2018

Los Angeles-based OpenX , which develops advertising technology, in addition to running its own ad exchange, said this morning that it has named three new executives. Ho had served at Hulu and Yahoo. Firestone previously served at Nickelodeon/Viacom, Panache, and Engage BDR. READ MORE>>.

OpenX 113

OpenX Hulu Yahoo Advertising 113

socalTECH

MARCH 29, 2017

Los Angeles-based programmatic advertising marketplace operator OpenX announced early this morning that it has expanded its leadership team in Europe. Trigg is based in London, and most recently was at Rocket Fuel; he also served at Tradedoubler, Infospace, and Yahoo. READ MORE>>.

OpenX 100

OpenX Yahoo Advertising Los Angeles 100

socalTECH

FEBRUARY 23, 2017

Los Angeles-based online advertising marketplace operator Rubicon Project said Thursday morning that it has named David Day, who has served as interim CFO since May of last year, as its Chief Financial Officer. Day had been Chief Accounting Officer at Rubicon Project since March of 2013. READ MORE>>.

ReachLocal 113

ReachLocal Yahoo Advertising Los Angeles 113

socalTECH

MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. openx chief customer officer executive myspace tagged online advertising' READ MORE>>.

OpenX 138

OpenX Custom Customer Yahoo 138

socalTECH

AUGUST 28, 2013

Los Angeles-based advertising technology provider OpenX has launched a new product today, saying it has launched a new, real-time traffic quality monitoring system to help filter out suspicious advertising traffic for its customers. Non-human traffic, and unscrupulous publishers, are a major issue with online advertising.

OpenX 138

OpenX Product Advertising Yahoo 138

socalTECH

JANUARY 21, 2015

Los Angeles-based mobile and online advertising technology developer OpenX said this morning that it has named a new head of its operations in EMEA. He also served at Yahoo. openx emea advertising managing director executive' OpenX provides online and mobile ad serving and other related software. READ MORE>>.

OpenX 100

OpenX Yahoo Advertising Mobile 100

socalTECH

FEBRUARY 26, 2015

Los Angeles-based Slickdeals , the online coupon and deal site led by Josh Meyers, has tapped two technology veterans for its board. Prior to becoming CEO of OpenX, Cadogan was Senior Vice President of Global Advertising Marketplaces at Yahoo! READ MORE>>.

OpenX 100

OpenX Yahoo Pasadena Commerce 100

socalTECH

MARCH 28, 2017

Los Angeles-based advertising software developer SteelHouse is in major executive expansion mode, saying late Monday that it has named Boris Bronshteyn as its Chief Technology Officer, and David U. Smin was previously Chief Marketing Officer at SocialFlow, and also served at Point Roll, Yahoo!, Rovion and Yoyodyne.

CTO Hire 100

CTO Hire Chief Technology Officer Pasadena Angels Yahoo 100

socalTECH

NOVEMBER 3, 2010

Irvine-based WebVisible , the provider of local search advertising services for small businesses, said this morning that it has named Geoff Stevens as its Executive Vice President and General Manager of GLobal Business Development, and Natalie Tarpinian as its Vice President of its National Sales Division. Overture, InfoSpace, U.S.

Yahoo 159

Yahoo Advertising Sales Los Angeles 159

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said it will be adding support for similar campaign tools for Yahoo, MSN, Comssion Junction, and Atlas this quarter.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

MARCH 15, 2017

Los Angeles-based online advertising exchange operator Rubicon Project announced Tuesday afternoon that it has named Michael Barrett as CEO, replacing founder and CEO Frank Addante. Barrett was most recently CEO of Millennial Media, and also had served as Chief Revenue Officer at Yahoo!,

Yahoo 113

Yahoo Advertising Report Los Angeles 113

socalTECH

JULY 17, 2012

Los Angeles-based online marketing and domain firm Oversee.net has named Gene Chuang as its new Chief Technology Officer, the company said today. He also was previously Executive Director at AT&T Interactive, and also was Director of Engineering at Yahoo Search Marketing. READ MORE>>.

Oversee.net 171

Oversee.net Chief Technology Officer Yahoo Advertising 171

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M The round was led by Rincon Ventures, and also included IA Ventures, Momentum Ventures, Accelerator Ventures, and angels. READ MORE>>.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

APRIL 24, 2012

Los Angeles-based DataPop , the developer of advertising targeting technology headed byJason Lehmbeck, has raised $7M in a Series B funding round, the firm said today. Lehmbeck, as well as a significant number of employees at DataPop, were at Overture Services/Yahoo. offices and doubling its staff. READ MORE>>.

Yahoo 157

Yahoo Advertising Screening Examples 157

socalTECH

MAY 21, 2012

Online advertising network Adconion is tapping a Los Angeles technology vet as its Global Chief Technology Officer, the company said Monday. Adconion said that it has appointed Scott Sullivan to the CTO position, recruiting him away from Everbridge Communications, where he was also CTO. READ MORE>>.

Chief Technology Officer 140

Chief Technology Officer CIO Yahoo Advertising 140

socalTECH

APRIL 5, 2010

Los Angeles-based Rubicon Project is expanding its executive team today, saying that it has hired Ben Trenda as VP of U.S. Trenda was most recently VP Global Partnerships at AOL, and also served at Advertising.com, Yahoo, Overture and GoTo, among other firms. Demand, and Eric Matza as Director of Product Marketing. READ MORE>>.

Clearstone 133

Clearstone Yahoo Advertising Demand 133

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. The company's founders are previously from Overture and Yahoo! We are ex-Overture and Yahoo! Search Marketing.

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

MAY 10, 2012

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm.

Ticketmaster 133

Ticketmaster Clearstone Yahoo Web 133

socalTECH

JANUARY 14, 2010

San Diego-based Underground Elephant , a startup focused on the CPA-based, performance based advertising market, said today that it has opened up an office in Santa Monica. The firm said it is looking to tap the talent in the Los Angeles are in the affiliate ad network industry. Underground Elephant is headed by Jason Kulpa.

Santa Monica 145

Santa Monica Yahoo San Diego Advertising 145

socalTECH

JANUARY 7, 2019

My biggest takeaway this year was truly understanding the strength and cohesion of the Los Angeles startup community. Startup Boost became global, growing to six cities in 2018 (Los Angeles, New York, Toronto, Detroit, Dublin and London), helping over 70 early stage startups. READ MORE>>.

Technical Review 157

Technical Review Software Review Startup Coach 157

socalTECH

AUGUST 24, 2010

Los Angeles-based GoodSearch.com , the online search engine which shares its advertising revenues with charities, said Tuesday that it has received a patent on its technology. GoodSearch uses Yahoo's search technology but redirects 50 percent of its revenues to charities selected by users. Patent and Trademark office.

Patents 167

Patents Yahoo Advertising Los Angeles 167

socalTECH

JUNE 21, 2012

Los Angeles-based SocialVibe , the online advertising firm headed by Todd Tappin, has bolstered its exec team today, saying it has named three senior executives at the company. Lofgren was previously at Epic Media Group, and also served at Epic Adveritsing, Yahoo!, and other firms.

Electronic Arts 113

Electronic Arts Redpoint Yahoo Advertising 113

SoCal Delicious

MAY 6, 2012

63 Los Angeles Entrepreneurs To Be Proud Of By mario on May 2, 2012 in Features , grid. Features like this, as well as our daily interviews wouldn’t be possible without the amazing support of our sponsor eMinutes – a law firm here in Los Angeles that focuses on helping entrepreneurs structure their companies.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

socalTECH

MAY 3, 2010

Los Angeles-based Ace Metrix , which operates an online service which helps televisoin advertisers determine the effectiveness of their advertising and creative, said today it has named Peter Daboll as CEO of the company. He also had served at Chief of Insights at Yahoo! and Nielsen. READ MORE>>.

Palomar 113

Palomar Yahoo Advertising Resource 113

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP -- staffed with a surprising number of Los Angeles startup vets. I had also spent five years at Overture and Yahoo, going back to the Goto.com days. Google has to go through channels like us just to get to an advertiser.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP (www.yp.com) -- staffed with a surprising number of Los Angeles startup vets. I had also spent five years at Overture and Yahoo, going back to the Goto.com days. What''s your background and how did you end up at YP.com?

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

MARCH 27, 2015

Los Angeles-based startup urRadio (www.urradio.com) thinks so. We spoke with founder and CEO Tyler Francois to hear about his vision for making anyone an Internet radio DJ, and how the team--made up of former Yahoo! Our VP of Technology was at Boom Music, which Launch.com acquired and later became part of Yahoo.

Yahoo 100

Yahoo Social Media Content Media 100

SoCal Delicious

MARCH 1, 2010

Los Angeles By: Laura Rich February 26, 2010 It used to be, if you were serious about starting a tech company, you went to Silicon Valley. But lets face it, when you think of Los Angeles, Internet startups are not the first things that spring to mind. Thats not Los Angeles. Okay, maybe not Pauly Shore.

Los Angeles 50

Los Angeles Company Companies Angel 50

socalTECH

NOVEMBER 13, 2008

Los Angeles-based digital entertainment studio DECA announced today that the firm has launched a new show, Momversation , focused on the "mom" demographic. The show is coming out of the gate with Yahoo! The firm's site currently features advertising from Target alongside its videos. READ MORE>>

Yahoo 100

Yahoo Blogging Entertainment Sites 100

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113