Wednesday, January 24, 2018

TurboTax Aims At Latino Market

Intuit, which operates its TurboTax tax preparation software business from San Diego, says it is targeting the Latino market, with a new marketing campaign specifically focused on Latino empowerment. According to TurboTax, it will be using TV, radio, digital advertising, community events, and social media in both English and Spanish, to reach out to the Hispanic market this year. The new campaign theme is build around the phrase, "No hay por que tener miedo" -- there is nothing to be afraid of.