socalTECH

MARCH 20, 2015

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. READ MORE>>.

Content 100

Content Redpoint Study Santa Monica 100

socalTECH

MAY 19, 2009

Santa Monica-based Business.com , which provides online directories for B2B purchasing, announced today that the firm has launched a new tool to help advertisers access pay-per-click metrics on the site. Tags: business.com online advertising guide analytics. Business.com is now owned by R.H. READ MORE>>.

Santa Monica 100

Santa Monica Metrics Guide Advertising 100

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook.

Advertising 198

Advertising Startup Santa Monica Social Network 198

socalTECH

JANUARY 24, 2011

The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. In that market, there are literally no ROI metrics. The best metrics are estimated impressions. Who uses your service, and why? READ MORE>>.

Startup 220

Startup West Hollywood Metrics Entertainment 220

Tech Zulu Event

JULY 31, 2014

This month, Siemer and Associates hosted its 4th Annual invitation-only Silicon Beach Summit at Casa Del Mar and Shutters on the Beach in Santa Monica, California. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce. Ninja Metrics.

Media 84

Media Technology Truecar Southern California 84

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Founded in 2008 in Santa Monica by Ron Goldman (former CRO of shopping.com) and Rahul Sonnad. If you’re an entrepreneur make sure you watch the video for that segment alone. It’s awesome. Foursquare.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

OCTOBER 15, 2015

What would be interesting, is when the non-endemic sponsors and brands start to get into advertising and positioning in e-sports, such as the Toyotas, the Hyundais, the Allstates and State Farms, the McDonalds. Mobcrush is another we've announced, which is focused essentially on mobile streaming, and they are here in Santa Monica.

Riot Games 100

Riot Games Southern California Invest Startup 100