socalTECH

AUGUST 18, 2015

Santa Monica-based GumGum , which operates an online digital advertising platform aimed at visual content, said Tuesday that it has named John Weisgerber as its new Senior Vice President of Sales. serving as Executive Director of Digital Advertising in the area of Fashion and Luxury. READ MORE>>.

Sales 100

Sales Santa Monica Advertising Content 100

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform. That strategy seems to be quite effective for our advertisers. I''ve now been in Santa Monica as an entrepreneur for thirteen years, at this point.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

JUNE 12, 2013

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. campaigneq startup affiliate tracking mobile advertising marketing beachmint' READ MORE>>.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

NOVEMBER 20, 2012

Santa Monica-based Rubicon Project , the online advertising exchange operator, is powering female content network Glam Media , Glam Media said Tuesday. Glam Media said it is using REVV Connect, Rubicon Project's real time advertising trading platform as part of an invite-only, premium ad marketplace.

Media 145

Media Santa Monica Advertising Content 145

socalTECH

MAY 28, 2015

Santa Monica-based GumGum , the online image-based advertising startup led by Ophir Tanz, has raised a big, $26.0M GumGum offers up an in-image, advertising platform which allows advertisers to place ads within photos, in a contextually relevant way. READ MORE>>.

Funding 100

Funding Santa Monica Advertising Platform 100

socalTECH

JULY 28, 2011

Santa Monica-based Adconion Direct , the performance-based advertising unit of Adconion Media Group, said yesterday that it has linked with TRUSTe on an ad-privacy effort. Adconion Direct said it will use TRUSTe's OBA compliance platform to ensure brand safety and adherence to self-regulation requirements for ad privacy.

Santa Monica 153

Santa Monica Advertising Platform Media 153

socalTECH

JANUARY 30, 2013

StartEngine , the startup accelerator headed by Howard Marks, is launching its newest class of startups today in a private event in Santa Monica. The eight startups are pitching their investors to startups at CrossCampus in Santa Monica this afternoon.

Santa Monica 178

Santa Monica Startup Activision Commerce 178

Tech Zulu Event

SEPTEMBER 17, 2013

CallFire creates simple text and voice platforms for businesses to use to reach their customers. CallFire’s growth has been tremendous: surpassing the 200,000 user mark, reaching the 200 million campaign mark for executing calls and texts campaigns, and a 100% growth in the past 12 months.

Platform 71

Platform PHP Santa Monica Custom 71

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

socalTECH

MAY 4, 2017

Santa Monica-based MomentFeed , which develops software used by multi-location brands to manage consumer experience interacting with their locations, has enhanced its Paid Media Manager software.

Media 113

Media Snapchat Tool Santa Monica 113

socalTECH

JANUARY 31, 2013

It was standing room only at StartEngine 's Demo Day Wednesday afternoon, held at Santa Monica's Cross Campus , as the startup accelerator launched eight of its latest startups into the world, after a 90 day process of mentoring, honing their business model, and heads down development. It's unclear.

Startup 256

Startup Commerce Santa Monica Mentor 256

socalTECH

MAY 15, 2013

The Santa Monica-based company said that it has launched a next generation site, which it had codenamed "Malibu", to drive new growth and new members for the service. Online dating and matchmaking asite eHarmony is looking to update the company''s image, and has gotten a makeover--looking to prove that it''s still in the dating game.

eHarmony 178

eHarmony Malibu Santa Monica Design 178

socalTECH

SEPTEMBER 17, 2013

DogVacay.com, the fastest-growing, Santa Monica startup, passionate about using technology to build a community where dog lovers can connect with one another to find and provide safe, convenient and affordable services to care for their best friend. Senior IOS/Mobile Engineer , DogVacay. Product Marketing Manager , TigerText.

Dollar Shave Club 147

Dollar Shave Club SoCalTech Technology Santa Monica 147

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

NOVEMBER 11, 2015

Santa Monica-based VideoAmp , which says it is developing a "screen optimization platform" aimed at the TV and video ecosystem, said today that it has raised $15M in a Series A funding round.

Anthem 100

Anthem Tool Santa Monica Screening 100

socalTECH

NOVEMBER 11, 2015

Santa Monica-based VideoAmp , which says it is developing a "screen optimization platform" aimed at the TV and video ecosystem, said today that it has raised $15M in a Series A funding round.

Anthem 100

Anthem Tool Santa Monica Screening 100

SoCal Tech Calendar

JUNE 2, 2016

Santa Monica-based Edmunds.com is making its data assets--including information on how users are shopping, researching, and pricing specific makes models, years, and types of vehicles--through a deal with Oracle , the two said this morning. Financial details of the deal were not disclosed. READ MORE>>.

Oracle 100

Oracle Santa Monica Research Pricing 100

socalTECH

AUGUST 22, 2012

In an outreach to developers, Santa Monica-based GraphEffect , the developer of social marketing software headed by James Borow, is announcing today that it is opening up an API to its platform for developers. GraphEffect said the API is part of a new release of its platform.

Santa Monica 145

Santa Monica Platform Tool Marketing 145

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Custom Customer 82

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook.

Advertising 198

Advertising Startup Santa Monica Social Network 198

socalTECH

JUNE 24, 2010

Gil Elbaz , one of the founders of Applied Semantics , the often unheralded Santa Monica-based creator of what is now Google's AdSense product, is one of the angel investors in San Francisco-based Triggit , a developer of a real time ad bidding platform, it was revealed today.

Santa Monica 133

Santa Monica Google Incubator Advertising 133

socalTECH

FEBRUARY 7, 2012

Santa Monica-based social marketing firm GraphEffect said this morning that it has opned up new offices in both New York City and Chicago, as the company continues to expand its staff. GraphEffect's software helps companies measure the impact of their social media marketing on Facebook and other platforms. READ MORE>>.

Social Media 196

Social Media Press Santa Monica Media 196

socalTECH

SEPTEMBER 28, 2011

Santa Monica-based mDialog said Wednesday afternoon that it has raised $5 million in a Series A round of funding. mDialog said the investment will be used to expand its producrs across mobile and connected devices such as the iPad and iPhone, as well as Android, Roku and other platforms.

Santa Monica 145

Santa Monica Platform Mobile Invest 145

socalTECH

JANUARY 27, 2011

Last week, Adconion (www.adconion.com) announced that it had spun out Joost (www.joost.com), its online video service, into a separate company, which is going to be based out of Santa Monica. Nick Higgins: Adconion was founded six years ago as an advertising network. First, describe what Joost's business is nowadays?

Santa Monica 149

Santa Monica Content Platform Networking 149

socalTECH

DECEMBER 11, 2018

And, if you're a social platform, is there a way to monetize all that activity happening on your service? Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. It's almost like native advertising, which recognizes an article mention is a hotel and turning it into a link. How does this work?

San Diego 159

San Diego Social Media Commerce Snapchat 159

socalTECH

MAY 7, 2012

more--or you can go online and use Fine Art America (www.fineartamerica.com), a Santa Monica company which is doing. photographer and live here in Santa Monica, you can take an image of the Santa Monica Pier. If someone loves your image of the Santa. all of that for more than a 100,000 members.

Santa Monica 258

Santa Monica Pricing Sites Sales 258

socalTECH

AUGUST 17, 2020

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. We make it really easy for you to add tags before you post something to your own social platform, and before you send a quick reply to your friends on what you've bought.

Help 113

Help Commerce Platform Orange County 113

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Both of his co-founders worked with him previously and both worked on ad management platforms. I’ll explain in detail below. Enter Burstly.

Mobile 282

Mobile Invest Company Companies 282

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. After Tanz had sold his pre-Instagram photo-sharing app called MoJungle, he was intrigued with notion of bringing advertising to photos, and had no idea if it was even possible.

Advertising 98

Advertising Santa Monica Startup Content 98

Tech Zulu Event

JULY 31, 2014

This month, Siemer and Associates hosted its 4th Annual invitation-only Silicon Beach Summit at Casa Del Mar and Shutters on the Beach in Santa Monica, California. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce. Hitesh Chawla, CEO.

Media 84

Media Technology Truecar Southern California 84

Both Sides of the Table

JULY 1, 2010

A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Founded in 2008 in Santa Monica by Ron Goldman (former CRO of shopping.com) and Rahul Sonnad. Includes 70,000 apps for all major mobile OS platforms, including Apple’s. Total Raised: $21.4mm.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

SEPTEMBER 27, 2010

Last week, Santa Monica-based Tecca (www.tecca.com) launched a consumer electronics, consumer information service, backed by Fuse Capital and Best Buy. So, we decided our initial focus should be on the mobile platform. That being said, we think that the overall value is better if you can be across all platforms.

Incubator 239

Incubator Startup Web Technical Review 239

Tech Zulu Event

APRIL 10, 2013

Santa Monica-based SHIFT, a collaboration platform for marketers and agencies April 9 announced the launch of their Open Marketing Cloud in a move to help marketers work together more efficiently. All Your Marketing Apps In One Place. Real time, Data-Based Intelligence.

Marketing 67

Marketing Help Social Network Class 67

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. They have a great brand name, are very discoverable, and are looked upon favorably.

Demand 240

Demand Media eHow Content 240

socalTECH

OCTOBER 15, 2015

What would be interesting, is when the non-endemic sponsors and brands start to get into advertising and positioning in e-sports, such as the Toyotas, the Hyundais, the Allstates and State Farms, the McDonalds. At Crosscut, we tend to invest in platforms. There are some big, multi-million dollar brands in this.

Riot Games 100

Riot Games Southern California Invest Startup 100

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? ” Online advertising is changing. He explains with online marketing in general, there’s the huge shift into native advertising (inputting marketing messaging in line with content users are actively engaging with) – Largely due to a shift away from traditional in banner advertising.

Technical Review 76

Technical Review Advertising Google Screening 76