socalTECH

MAY 3, 2018

Los Angeles-based OpenX , which develops advertising technology, in addition to running its own ad exchange, said this morning that it has named three new executives. The company said it has named Sophia Chung as Vice President of product, Roy Firestone as Senior Director of Product, and Treven Ho as Senior Product Manager.

OpenX 113

OpenX Hulu Yahoo Advertising 113

socalTECH

FEBRUARY 18, 2009

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. Tags: display search online reachlocal advertising. The firm is backed by $67.9M READ MORE>>.

ReachLocal 100

ReachLocal Advertising Woodland Hills Yahoo 100

socalTECH

FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. He was at Overture before it was acquired by Yahoo.

OpenX 223

OpenX CTO Hire GRP Partners CIO 223

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said it will be adding support for similar campaign tools for Yahoo, MSN, Comssion Junction, and Atlas this quarter.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

APRIL 6, 2011

ReachLocal said it has partnered with SureFire Search Ltd, to provide its online advertising products and services to the country. ReachLocal said it will train SureFire's dedicated sales force to sell its products and services. Business details of the alliance were not announced.

ReachLocal 227

ReachLocal Woodland Hills Yahoo Training 227

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! Tags: datapop venture capital search marketing advertising overture yahoo.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

APRIL 24, 2012

Los Angeles-based DataPop , the developer of advertising targeting technology headed byJason Lehmbeck, has raised $7M in a Series B funding round, the firm said today. Lehmbeck, as well as a significant number of employees at DataPop, were at Overture Services/Yahoo. offices and doubling its staff. READ MORE>>.

Yahoo 157

Yahoo Advertising Screening Examples 157

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. The company's founders are previously from Overture and Yahoo! We are ex-Overture and Yahoo! Search Marketing.

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

APRIL 5, 2010

Demand, and Eric Matza as Director of Product Marketing. Trenda was most recently VP Global Partnerships at AOL, and also served at Advertising.com, Yahoo, Overture and GoTo, among other firms. Matza was most recently VP of Product Management at Experian, and also has served at Yahoo, Q Interactive/CoolSavings, and AdForce.

Clearstone 133

Clearstone Yahoo Advertising Demand 133

InfoChachkie

JUNE 23, 2011

Messenger : Jason Lehmbeck , Co-Founder and CEO of DataPop , former VP of Emerging Ad Products at Overture Services and Yahoo! The Core team had worked together at Yahoo! We tried to solve their problems while we were at Yahoo!, We lived together for seven years while at Yahoo! It was a typical storyline.

Yahoo 210

Yahoo Startup Advertising Summary 210

socalTECH

MAY 10, 2012

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm.

Ticketmaster 133

Ticketmaster Clearstone Yahoo Web 133

socalTECH

JUNE 18, 2012

Mitgang was previously CEO of Veoh, and also had served at Senior Vice President of Yahoo!'s s advertising products, platforms, and services. San Diego-based SmartDrive Systems said Monday that it has named Steve Mitgang as its new CEO.

Veoh 113

Veoh Yahoo San Diego Advertising 113

socalTECH

MAY 21, 2013

Before that, I was running product at Spotrunner. I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at AT&T Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. How big is YP? Louis and Atlanta.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

Before that, I was running product at Spotrunner. I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at ATT Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. How big is YP.com? Louis and Atlanta.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. Examples cited include biometrics, tool productivity, environmental control, social visibility, relationship data, and brand insight.

Social Media 107

Social Media Tool Google Yahoo 107

Startup Professionals Musings

DECEMBER 17, 2022

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product.

Startup 106

Startup Pricing Cloud Computing Custom 106

Tech.Co

APRIL 11, 2022

It's certainly already come a long way, as Etsy strike organizer Kristi Cassidy told Yahoo Finance : “It's also quite a bit for just people trying to spread a movement online with no advertising. Physical Product Sales. Physical Product Sales. Digital Product Sales. Granted, the platform has 5.3 Test Score.

Platform 136

Platform Startup Sales Demand 136

InfoChachkie

JANUARY 4, 2016

In November of 2015, Citrix announced that it will spin out the “GoTo” Division, of which GoToMeeting remains the flagship product, as a standalone public company. According to Nielson, Expertcity was a top-five online advertiser for an 18-month period, based on our total marketing spend. I couldn’t spend money fast enough.

SaaS 100

SaaS Yahoo Advertising Customer 100

socalTECH

JANUARY 7, 2019

I continue to be intensely interested in the growing integration of AI across multiple products and industries, from simple applications on up to highly sophisticated software and services. Founders not only have to be serious product leaders and visionaries, but also strong people leaders. READ MORE>>.

Technical Review 157

Technical Review Software Review Startup Coach 157

Tech Zulu Event

JULY 17, 2012

Marissa Mayer has started work at Yahoo! Her appointment is expected to spice things up at Yahoo, once a top internet and media firm. She is expected to champion for new products and advance its web technology. This might revive Yahoo’s leading properties like Yahoo! Mail ,Yahoo! Search, Yahoo!

Yahoo 51

Yahoo Artificial Inteligence Google Technical Review 51

Startup Professionals Musings

JANUARY 16, 2022

Design a product or service that you can sell. Sure, you may need to give the product away for free to get traction, but assume you will have to sell something someday to get profitable and stay alive. Yet it took almost six years to become profitable, with revenue only from advertising.

Platform 118

Platform Snapchat Startup Course 118

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. Examples cited include biometrics, tool productivity, environmental control, social visibility, relationship data, and brand insight.

Social Media 131

Social Media Startup Tool Google 131

socalTECH

OCTOBER 15, 2008

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. According to FatTail, Ted Meisel, former CEO of Overture and president of Yahoo! Miller and former Fox Interactive Media's Ross Levinsohn.

Woodland Hills 100

Woodland Hills Yahoo Advertising Web 100

Startup Professionals Musings

MARCH 20, 2020

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product.

Pricing 123

Pricing Cloud Computing Custom Customer 123

Both Sides of the Table

SEPTEMBER 9, 2009

He had spent many years at Yahoo! during the better days and we had lots of discussions / debates about Yahoo!’s In the meantime I signed up for his product and began playing around with it to get a sense myself for how it works before our next encounter. We started by talking about this person’s background.

Venture Capital 288

Venture Capital Startup Advertising Yahoo 288

Tech Zulu Event

APRIL 25, 2011

Director, oversees creative development and physical production of derivative webisodes (Grey’s Anatomy, Cougar Town, Ugly Betty, etc.), Neal Weiss, Yahoo! Originals is Yahoo!’s ’s in-house development and production arm which produces top-viewed series including Primetime in No Time, omg! davidbeebe.

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

Both Sides of the Table

AUGUST 23, 2012

3:00 You were running corporate development for Yahoo before this? 36:00 Andrew: Display advertising has a real problem. 37:30 What are your thoughts on product placements? Whole Outline: 00:30 Welcome everyone, I’m here today with Andrew Siegel of Advance Publications. 6:30 Do you disclose which funds you’ve invested in?

Media 285

Media Company Companies Venture Capital 285

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. The two we're disclosing right now are Jerry Neumann, who ran mergers and acquisition for Omnicom, and Josh Styleman, CEO of Reprise Media, which was sold to IPG and became their search product.

Advertising 157

Advertising Startup Media Marketing 157

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. At Rincon Venture Partners , we have a laser focus on identifying groundbreaking adtech and business productivity SaaS solutions. When we launched GoToMyPC in 2001, the rules of online marketing were still being written. free weekly Infochachkie articles!

Content 171

Content Platform Paid Search OpenX 171

socalTECH

AUGUST 3, 2012

We've also got the partnership with Google/YouTube, the partnership with Yahoo Rivals, and we also partner with USA Today and Gannett on their digital properties. It's a combination of sponsorship, advertising, and for some of our partners, fee for that content. It primes the pump, and then we together drive traffic to that content.

Content 212

Content Google Southern California Orange County 212

Tech Zulu Event

MAY 21, 2012

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. David Beebe, Fishbowl Worldwide Media/Vin Di Bona Productions. Advertisers include Target, Kraft, Huggies, Hyundia, and more. Tickets are still available and can be purchased HERE. VP & GM, Digital.

Content 80

Content Silver Lake Electronic Arts THQ 80

socalTECH

APRIL 14, 2011

I've always felt that financial vertical is the one vertical--with Yahoo Finance, Bloomberg, Reuters, and First Data--where Twitter should be involved in. You'd have to come up with an idea, gather the truth, write it, produce it, shoot it, edit it, and when you had the product, you had to figure out how to distribute it.

Ideas 248

Ideas Web Startup Content 248

Startup Professionals Musings

NOVEMBER 1, 2015

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and maybe even Groupon with discounts for group purchasing. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product.

Startup 116

Startup Pricing Cloud Computing Customer 116

socalTECH

OCTOBER 4, 2012

We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. Michael Tringe: I went to USC film school, and graduated with a MFA in film production. I cofounded the company with a partner of mine, and we went to film school together.

Web 187

Web Content Startup Education 187

Startup Professionals Musings

APRIL 17, 2019

Design a product or service that you can sell. Sure, you may need to give the product away for free to get traction, but assume you will have to sell something someday to get profitable and stay alive. Yet it took almost six years to become profitable, with revenue only from advertising.

Snapchat 74

Snapchat Startup Course Yahoo 74