socalTECH

OCTOBER 5, 2016

Santa Monica-based ad technology developer GumGum --which injects contextually relevant ads into images on publishers' websites, said today that it has signed a renewed partnership with Wenner Media, the publisher of Rolling Stone , Us Weekly and Men's Journal.

Santa Monica 178

Santa Monica Journal Screening Media 178

socalTECH

NOVEMBER 11, 2015

Santa Monica-based VideoAmp , which says it is developing a "screen optimization platform" aimed at the TV and video ecosystem, said today that it has raised $15M in a Series A funding round.

Anthem 100

Anthem Tool Santa Monica Screening 100

socalTECH

NOVEMBER 11, 2015

Santa Monica-based VideoAmp , which says it is developing a "screen optimization platform" aimed at the TV and video ecosystem, said today that it has raised $15M in a Series A funding round.

Anthem 100

Anthem Tool Santa Monica Screening 100

socalTECH

AUGUST 26, 2009

Santa Monica-based Outcast , an operator of at-the-pump digital displays, said this morning that it has inked new content partnerships with CBS, CNET, and HGTV. Outcast runs a network of digital displays at gas stations, which feature both content and advertising. The firm says it now has 12,600 of its screens deployed.

Content 124

Content Santa Monica Screening Advertising 124

socalTECH

JUNE 18, 2009

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. Tags: outcast pumptop adtekmedia advertising station network video screen merger acquisition.

Screening 100

Screening Santa Monica Advertising News 100

socalTECH

JANUARY 30, 2009

Santa Monica-based Outcast , a privately held provider of out-of-home advertising networks, said Thursday that the firm is expanding its network to New York. Tags: automobile network fuelcast outcast advertising. The expansion in New York also includes the opening of an office in the state.

Santa Monica 100

Santa Monica Advertising Screening Networking 100

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

Advertising 40

Advertising Media Mobile Buzznet 40

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? ” Online advertising is changing. He explains with online marketing in general, there’s the huge shift into native advertising (inputting marketing messaging in line with content users are actively engaging with) – Largely due to a shift away from traditional in banner advertising.

Technical Review 76

Technical Review Advertising Google Screening 76

socalTECH

MARCH 4, 2010

Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. Do you screen all of the documents on the marketplace, or how does that work? Jason Nazar: We screen the profiles, but we don't screen the content.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. I’ll explain in detail below.

Mobile 282

Mobile Invest Company Companies 282

Both Sides of the Table

JANUARY 14, 2014

The reduction in screen size has made the economic model of Internet advertising totally inefficient. It’s funny but recently I was at the CornerstoneOnDemand conference in Santa Monica.

Email 339

Email SaaS Venture Capital Google 339

socalTECH

AUGUST 8, 2012

Santa Monica-based Fundable (www.fundable.com) is a newly launched, crowdfunding site which is headed by local entrepreneur Wil Shroter. It was so much more advanced than back in 1960's, and we started selling posters in 3D for advertising. There also automatic converters. There are two kinds besides ours.

Startup 252

Startup Sites Patents Outsource Development 252

Tech Zulu Event

OCTOBER 20, 2011

For those who still might be wondering what Spotlight: LA Tech is all about, It’s a screening room for new technology homegrown in our region. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. It’s a gallery of great entrepreneurship.

UCLA 102

UCLA Company Companies Idealab 102

Tech Zulu Event

AUGUST 31, 2011

Friday evening, August 19th, rolled around and Startup Weekend LA was underway with attendees showing up at Coloft in Santa Monica around 6:00 pm and the classic Idealab keg there to quench everyone’s thirst. Also of note was Ryan Orrico’s launch of HandJob, a new form of job applicant screening and referral tracking.

Los Angeles 73

Los Angeles Startup Angel Tech Coast Angels 73

Frank Addante

JUNE 10, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. For us, being near Santa Monica was key. ► August (3) Venture Capital - What's the rush? Zondigo, Inc. Startup 3.0:

Startup 40

Startup Technical Review Software Review Advertising 40

Both Sides of the Table

FEBRUARY 15, 2011

I live in the city of Santa Monica. In my LA I often see computer screens open with entrepreneurs talking about digital media. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. Let me use LA as an example.

Venture Capital 313

Venture Capital Southern California Google Startup 313