socalTECH

JUNE 3, 2009

Santa Monica-based Mahalo , the high profile "human-powered search engine" run by Jason Calacanis, rolled out a new, revamped site late Tuesday evening, offering to split advertising revenues with users who help to create pages on the site. Tags: mahalo jason calacanis search engine advertising. READ MORE>>.

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Mahalo Sites Santa Monica Advertising 100

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NOVEMBER 19, 2012

In a major launch, Santa Monica-based TrueCar , the online new and used car pricing website, said it has launched a redesigned website and new ad campaign. advertising campaign developed by Santa Monica's DW+H, to help position it as a national brand.

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Truecar Santa Monica Pricing Advertising 206

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NOVEMBER 8, 2011

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Smartclip adds around 500 new publisher sites to Adconion's network. Financial terms of the buy were not disclosed. READ MORE>>.

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Media Santa Monica Advertising Acquisition 224

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APRIL 16, 2009

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. Tags: openx advertising publishing open source. READ MORE>>.

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OpenX Advertising Santa Monica Pasadena 100

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JUNE 20, 2016

Santa Monica-based MGID , a provider of native advertising software and a native advertising network, said last week that it has launched a new, anti-ad blocking product. The company said its new technology allows publishers to trigger warnings and bypasses blocking attempts by software ad blockers.

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Product Software Review Santa Monica Technical Review 124

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MAY 16, 2017

Santa Monica-based Leaf Group Ltd. , the firm that runs Livestrong.com, eHow, Society6, Saatchi Art, and other sites, said on Monday that it has named Jay Ku as Senior Vice President, Advertising and Brand Solutions, and Ruben Baerga as General Manager of Society6.

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eHow Santa Monica Demand Advertising 113

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JUNE 12, 2014

In a demonstration of the power of targeting in a world of ubiquitous computing power, Santa Monica-based ad startup GumGum is powering a new advertising campaign which is able to target ads based on hair color shown in photos. GumGum offers up in-image photo advertising technology, which slides in ads in photographs and images.

Technology 147

Technology Slides Help Santa Monica 147

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FEBRUARY 26, 2014

Santa Monica-based Demand Media said this morning that it has linked up with Healthline , a provider of health information and technology, in a digital advertising partnership. demand media healthline health healthy advertising online livestrong' Financial details of the deal were not disclosed. READ MORE>>.

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Demand Media Santa Monica Advertising 124

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APRIL 5, 2011

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

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Truecar Invest Edmunds Santa Monica 232

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DECEMBER 26, 2013

Santa Monica-based online car information and shopping site Edmunds.com said this week that it has launched its first ever, national television ad campaign. Edmunds.com did not say how much it is investing in the television advertising campaign.

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Edmunds Santa Monica Advertising Sites 154

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JANUARY 29, 2014

Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. demand media demandmedia premium programmatic advertising brands' Terms of that deal were not announced. READ MORE>>.

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Demand Media eHow Advertising 138

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AUGUST 7, 2014

Santa Monica-based Retention Science , the marketing software technology maker led by Jerry Jao, has snagged $7M in a Series A funding, according to the company. retargeting advertising analytics software capital venture science retention' The new funding was led by Upfront Ventures, and also included. READ MORE>>.

Dollar Shave Club 159

Dollar Shave Club Legalzoom Santa Monica Advertising 159

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FEBRUARY 28, 2012

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. The firm said the ads can include live content from Twitter, or content directly updated by advertisers. READ MORE>>.

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Demand Media eHow Santa Monica 157

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JANUARY 20, 2011

Adconion Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. Higgins also has previously been at MSN.

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Santa Monica Advertising Content Sites 171

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AUGUST 9, 2016

Santa Monica-based Tongal , which operates an online, content crowdsourcing site focused on video, has named a Vaughan Emsley as its new Head of Strategy and Client Development. The company has driven campaigns for LEGO, Johnson & Johnson, NASA, Mattel, P&G, General Motors and many others.

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Santa Monica Content Advertising Sites 100

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SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

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Develop Development Marketing Santa Monica 183

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MARCH 16, 2011

Santa Monica-based eHow , the online question and answer site owned by Demand Media, has revealed a new site redesign today, saying it has launched a new look-and-feel plus additional site enhancements. eHow said the new organization makes the site more useful to advertisers. READ MORE>>.

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eHow Santa Monica Demand Sites 150

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SEPTEMBER 18, 2013

Santa Monica-based online matchmaking site eHarmony is continuing its big marketing push, saying this morning that it will be featuring a float for the 2014 Rose Parade. eHarmony--which is in the midst of a big marketing and advertising push--said that its float will feature musician Natalie Cole.

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eHarmony Santa Monica Pasadena Advertising 157

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MARCH 27, 2012

Looking to attract more consumers interested in learning more about technology, Santa Monica-based eHow , the online how-to site run by Demand Media, said today that it has launched a new Tech Channel as part of the site. RadioShack is heavily represented on the channel as an advertiser and sponsor. READ MORE>>.

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eHow Technology Santa Monica Demand 180

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NOVEMBER 8, 2012

Santa Monica-based VIRURL , which is headed by Francisco Diaz-Mitoma, said today that it has launched a new widget aimed at web publishers. The firm said its new "Slideout" widget helps provide unobtrusive advertising to help publishers monetize site visitors.

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Santa Monica Content Web Advertising 153

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AUGUST 8, 2014

Santa Monica-based Demand Media reported a steep drop in revenues for the last quarter, saying that it had $89.8M The company said the drop came due to a shift away from higher CPM direct display advertising. Demand Media operates such sites as eHow, Livestrong, and CollegeHumor. READ MORE>>.

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Demand Content Media eHow 138

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MAY 15, 2013

The Santa Monica-based company said that it has launched a next generation site, which it had codenamed "Malibu", to drive new growth and new members for the service. The new site and features run on desktop, tablets, and the iPhone; the company said an Android app should be available in coming months.

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eHarmony Malibu Santa Monica Design 178

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NOVEMBER 11, 2010

North Carolina-based Dex One , the current owner of Santa Monica-based Business.com , said this week that it is shutting down Business.com, and realigning those operations, merging them into its current business. The firm did not say how the shutdown will affect the Santa Monica operations of Business.com. READ MORE>>.

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Santa Monica Southern California Advertising Content 236

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JUNE 16, 2010

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, has tapped Joost --now owned by Adconian--for its pre-roll advertising inventory. Joost is now Adconian's business for providing in-banner and in-stream video advertising. Tags: demand media joost advertising video.

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Demand Media Santa Monica Advertising 140

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JANUARY 16, 2012

Santa Monica-based TrueCar , the online auto buying site led by Scott Painter, said Monday that it is addressing compliance issues and concerns with its service with a change to its billing model. TrueCar was charging dealerships a "success fee" for sales made due to leads from the site. READ MORE>>.

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Truecar Santa Monica Advertising Sales 185

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MARCH 25, 2011

According to the firm and Santa Monica-based production firm Optimus, United Online is launching a national advertising spot focused on the newly renamed and refocused nostalgia business. MemoryLane was, until recently, Classmates.com. READ MORE>>.

Woodland Hills 153

Woodland Hills Santa Monica Social Network Advertising 153

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MARCH 15, 2010

Santa Monica-based DocStoc , the online professional document sharing site run by Jason Nazar , today said it has launched a customized document viewer. The new viewer allows any web site or user to create their own custom logo, button, and link on document views.

Santa Monica 145

Santa Monica Advertising Web Sites 145

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NOVEMBER 24, 2009

Santa Monica-based Adconion Media Group , an online advertising network, announced today that it has acquired certain assets of Joost , the online video site founded by Skype founders Janus Friis and Niklas Zennstrom. Tags: adconion media group advertising joost merger acquisition skype.

Media 157

Media Santa Monica Advertising Acquisition 157

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MAY 5, 2011

Santa Monica-based Demand Media reported its results Thursday, saying that it had a net loss of $5.6 Demand Media said the revenues numbers were driven by continued momentum from its owned and operated sites. Demand also mentioned strong direct brand advertising sales helped its results. million on revenues of $79.5M.

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Demand Media Santa Monica .Net 133

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JULY 11, 2011

Santa Monica-based ThisNext , the social shopping and content site run by Matt Edelman, has scored a partnership with Lucky Magazine. According to ThisNext, the two have created a co-branded shopping site, which was launched Friday.

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Santa Monica Guide Commerce Sites 180

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NOVEMBER 1, 2010

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network."

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Networking Clearstone Santa Monica News 147

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AUGUST 12, 2009

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

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Clearstone Santa Monica Advertising Sales 133

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NOVEMBER 23, 2010

Santa Monica-based Rubicon Project , the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based on the return predicted from that ad network.

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Clearstone Santa Monica News Equity 159

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AUGUST 26, 2009

In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program.

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Google Advertising Santa Monica SoCalTech 191

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MAY 13, 2009

Santa Monica-based Docstoc , the document sharing site run by Jason Nazar, said this afternoon that it has officially come out of its public beta. Tags: docstoc document sharing advertising. READ MORE>>.

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Rustic Canyon Santa Monica Advertising News 140

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JULY 18, 2012

Santa Monica-based eHow , the online advice and information site owned by Demand Media, is targeting mothers with a new channel, the company said today. eHow said it already is seeing around 14 million mothers visiting the site a month. eHow said it already is seeing around 14 million mothers visiting the site a month.

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eHow Santa Monica Demand Sites 124

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DECEMBER 16, 2011

Auto maker Honda is taking direct aim at Santa Monica-based TrueCar , with threats to pull advertising allowances from dealers who list below invoice on the site, according to a report from the LA Times.

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Truecar Santa Monica Pricing Report 113